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About Susan Emerick


Susan Emerick, Author of The Most Powerful Brand on Earth and Founder of Brands Rising

If you’re a business leader working to establish an employee advocacy program to drive brand advocacy for your company, you’re in the right place!

I work with clients around the globe. No two are the same, so I specialize in meeting clients where they are in their program development journey.

So, whether you’re:

  • Just getting started and need help with how to begin and prioritize next steps, establish guidelines and policies …
  • Well on your way, invested in a technology platform but struggling to increase adoption, or …
  • Struggling to measure and deliver quantifiable program results that your executives demand …

I’d love the opportunity to work with you!

I founded Brands Rising LLC, because I’m passionate about helping business leaders like you develop, implement and drive results through successful employee advocacy programs. The most successful brand advocates are those who gain visibility and trust by sharing their knowledge and expertise. The most successful companies are those who build systems around these experts to align and scale impact for the brand.

My clients appreciate that I bring proven experience, supporting global brands across multiple industries. There are many moving parts of brand advocacy in social media. At the core, successful employee advocacy programs equip your employees, business partners and customers to advocate for your brand in meaningful, measurable ways. I’d love the opportunity to work with you to recruit and empower your most passionate brand advocates to drive results for your brand.

If you’re ready to get started, contact me on my Brands Rising company page or contact form below.

You may also be interested in reading my book, The Most Powerful Brand on Earth: How to Transform Teams, Empower Employees, Integrate Partners and Mobilize Customers to Beat the Competition in Digital and Social Media which I co-authored with my long time colleague Chris Boudreaux. This quintessential business reference provides readers a step by step guide to establishing and scaling a successful employee advocacy program. Read reviews here and on Amazon book reviews. It’s based on my experience leading global enterprise social business and digital marketing programs for IBM, where I led my amazing team in establishing the technology giant’s social media strategy including employee advocacy, social media listening and monitoring, influencer and brand engagement guidelines, social media governance, policy and measurement standards to a global workforce of over 400,000 employees. Before joining IBM, I led the development of successful direct marketing and brand management programs for companies across a multitude of industries ranging from publishing, financial services, retail, distribution and consumer packaged goods.

A bit more about me, I serve on the advisory board of Social Media Association of Michigan as Membership Chair. I’ve been a long time supporter of Social Media Today and long standing member of the Word of Mouth Marketing Association where I’ve served on the Research and Measurement Council. In 2013 I co-authored the WOMMA Influencer Guidebook. In 2011, I was honored to be named to the elite iMedia Top 25 Internet Marketing Leaders and Innovators by iMedia, an annual list of cutting-edge creative professionals, strategists, and technology innovators. I’m honored to be a part of the esteemed collective of Social Business thought leaders on OPEN for Business.

Influencer at OPENforBusiness

During my “off the grid time”, I enjoy climbing sand dunes and walking the shores of Lake Michigan with my family.

You can connect also with me on Google+, Twitter and LinkedIn.

Opinions and views shared here are my own.

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