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Posted by on May 1, 2012 in Employee Advocacy, Social Business, Subject Matter Expert (SME) | 0 comments

A chat with Willie Favero DB2 for z/OS evangelist about is secrets for social media success

A chat with Willie Favero DB2 for z/OS evangelist about is secrets for social media success

With close to 6,000 RSS subscriptions and 14,000 to 15,000 hits a month, Willie Favero runs one of the top DB2 for z/OS blogs on the Internet. So when Willie talks … people listen. But it wasn’t always that way for the senior certified IT software specialist. Spurred on by a friend in Toronto who […]

Follow With close to 6,000 RSS subscriptions and 14,000 to 15,000 hits a month, Willie Favero runs one of the top DB2 for z/OS blogs on the Internet. So when Willie...

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Posted by on Mar 16, 2012 in Social Business, Social Media | 0 comments

SocialMedia in the Underground World of B2B

SocialMedia in the Underground World of B2B

I just returned from SXSW Interactive, it was my first experience attending this event and I was thrilled be a part of it. If you’ve heard from others that it has to be experienced to be understood, it’s true – I’ve never seen anything like it. There was an incredible vibe from the massive amount […]

Follow I just returned from SXSW Interactive, it was my first experience attending this event and I was thrilled be a part of it. If you’ve heard from others...

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Posted by on Mar 9, 2012 in Employee Advocacy, Social Business, Subject Matter Expert (SME) | 0 comments

“Server Chick” Uses Social Media to Set the Record Straight

“Server Chick” Uses Social Media to Set the Record Straight

Being referred to as a “server chick” on a blog post may not flatter most women, but to my IBM colleague Elisabeth Stahl, it was a sign that she had come into her own in the world of social media. It also affirmed that she was having a growing and positive impact on how people […]

Follow Being referred to as a “server chick” on a blog post may not flatter most women, but to my IBM colleague Elisabeth Stahl, it was a sign that she had come...

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Posted by on Jan 10, 2012 in Blogging, Social Media | 1 comment

Thoughts on establishing a branded blog

Thoughts on establishing a branded blog

Working for a Global Brand can bring questions and challenges for employees when it comes to whether or not they should establish a branded blog in their respective region or country. I recently worked on this guidance and thought it would be helpful to share with other B2B marketers who are working to establish branded […]

Follow Working for a Global Brand can bring questions and challenges for employees when it comes to whether or not they should establish a branded blog in their...

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