Follow While social intelligence plays a critical role in developing an effective B2B social marketing strategy, many marketers make the mistake of instead rushing...Read More
Employee Advocacy Resources
How to Transform Teams, Empower Employees, Integrate Partners and Mobilize Customers to Beat the Competition in Digital and Social Media
A must read for anyone striving to build brand advocacy. This book shows you the road map to:
-Empower employees and partners to use social and digital media at scale
-Understand the skills, business processes, governance, measurement, and infrastructure required
-Build the business case and manage the journey
Software Buyer's Guide
Award winning marketer with a passion for building successful word of mouth advocacy programs. Author of The Most Powerful Brand on Earth: How to Transform Teams, Empower Employees, Integrate Partners and Mobilize Customers to Beat the Competition in Digital and Social Media. All thoughts on this blog are my own, and do not necessarily reflect the views of either employers and/or clients.
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