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Posted by on Jun 10, 2011 in Blogging | 0 comments

Blogging aspirations to share

I’m a goal oriented person, so as a neophyte blogger, I’m attempting to establish some goals for myself to help keep me focused and (hopefully) motivated too! I thought these might be helpful to others just getting started. If you have tips to share, I’d appreciate receiving them. My blogging goals … Strive to write […]

Follow I’m a goal oriented person, so as a neophyte blogger, I’m attempting to establish some goals for myself to help keep me focused and (hopefully) motivated...

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Posted by on May 9, 2011 in Social Business | 0 comments

Social Business Transformation

We’re on the cusp of a major shift in business transformation; the interest in companies wanting to adopt social business is on the rise. As businesses seek ways to best leverage social computing it’s imperative to consider traditional business model norms that will prevent progress for your brand. IBM sees social business and the move […]

Follow We’re on the cusp of a major shift in business transformation; the interest in companies wanting to adopt social business is on the rise. As businesses...

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Posted by on Mar 14, 2011 in Employee Advocacy, Social Media Marketing, Social Network Analysis, Subject Matter Expert (SME) | 0 comments

Targeted social media marketing engagement

Targeted social media marketing engagement

How will you ensure that your social marketing engagement is on target to support your brands marketing priorities? A lot of B2B social media marketers struggle with how to sustain the social engagement of their Subject Matter Experts (SMEs) with the target audience. I’ve done a good amount of work in this area and have […]

Follow How will you ensure that your social marketing engagement is on target to support your brands marketing priorities? A lot of B2B social media marketers...

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Posted by on Mar 7, 2011 in Employee Advocacy, Social Media Marketing | 0 comments

Increasing social proficiency to build influence

Developing the Social Influence Plan The foundation of a successful social media marketing engagement strategy is dependent on recruiting the right subject matter experts (SMEs) and each individual’s commitment to participate in sustained on-line engagement for the long term to achieve the program objectives. When building relationships, online or off, each of us is inherently […]

Follow Developing the Social Influence Plan The foundation of a successful social media marketing engagement strategy is dependent on recruiting the right subject...

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