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Posted by on Dec 19, 2014 in Employee Advocacy, Social Business | 0 comments

The New CMO: How One of the Most Influential C-Suite Roles is Changing [Webinar on Demand]

Increasingly, CMOs are leading brand building efforts from inside the organization. Expanding critical relationships and change management requirements inside the organization to drive collaboration across multiple business units is new for the CMO.

Follow Yesterday I had the pleasure of discussing the evolving role of the Chief Marketing Officer (CMO) with Sabrina Stoffregen, Corporate Initiatives Marketing...

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Posted by on Nov 21, 2014 in Employee Advocacy, Social Business, Subject Matter Expert (SME) | 1 comment

How IBM Drives ROI Through Employee Advocacy

How IBM Drives ROI Through Employee Advocacy

Today, I had the good fortune of hosting and moderating a webinar How IBM Drives ROI Through Employee Advocacy, featuring my long time IBM colleagues Colleen Burns and Amber Armstrong, who shared several case studies about how the global tech giant is successfully proving ROI through employee advocacy.

Follow Today, I had the good fortune of hosting and moderating a webinar How IBM Drives ROI Through Employee Advocacy, featuring my long time IBM colleagues...

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Posted by on Oct 27, 2014 in Employee Advocacy, Social Media Marketing, Subject Matter Expert (SME), Uncategorized | 0 comments

What’s the #1 incentive employees seek from an Employee Advocacy program?

Nearly every event I speak at on Employee Advocacy, I’m asked by business leaders, “What incentives do you find work the best to motivate employees to engage?”

Follow Nearly every event I speak at on Employee Advocacy, I’m asked by business leaders, “What incentives do you find work the best to motivate employees to...

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Posted by on Sep 3, 2014 in Employee Advocacy, Influencers, Social Business | 0 comments

Sprinklr aquires BRANDERATI adding Employee Advocacy at scale to its portfolio

Sprinklr aquires BRANDERATI adding Employee Advocacy at scale to its portfolio

  Sprinklr, the leading independent end-to-end social relationship infrastructure, announces the acquisition of BRANDERATI, the industry’s foremost platform for employee advocacy and influencer marketing. I had the opportunity to discuss the details of the acquisition with my long time friend and colleague Ekaterina Walter @Ekaterina, who’s been a pioneer of influencer engagement and advocacy for […]

Follow   Sprinklr, the leading independent end-to-end social relationship infrastructure, announces the acquisition of BRANDERATI, the industry’s foremost...

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