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Posted by on Aug 25, 2014 in Employee Advocacy, Social Business, Social Media Marketing, Uncategorized | 0 comments

How to unleash a brand’s most valuable resource, employee advocacy

How to unleash a brand’s most valuable resource, employee advocacy

I had the pleasure of sharing my experience of co-authoring a book about building a successful employee advocacy program with Bryan Kramer, founder of PureMatter

Follow I had the pleasure of sharing my experience of co-authoring a book about building a successful employee advocacy program, The Most Powerful Brand on Earth,...

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Posted by on Aug 20, 2014 in Employee Advocacy, Social Business, Uncategorized | 0 comments

Employee Advocacy Is a Game Changer: Are You Ready?

Employee Advocacy Is a Game Changer: Are You Ready?

Building a solid business case for a large transformation program like Employee Advocacy, is a game changer. You’ll either get support or your execs. will move on to the next request in their long que. Are you prepared to demonstrate the cost to value ratio? Do you know what motivates the key stakeholders you’re going […]

Follow Building a solid business case for a large transformation program like Employee Advocacy, is a game changer. You’ll either get support or your execs....

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Posted by on Aug 18, 2014 in Employee Advocacy | 0 comments

Data’s Role in Effective Employee Advocacy Programs

Data’s Role in Effective Employee Advocacy Programs

At the 2014 Employee Advocacy Summit in Atlanta this September, Liz Bullock will share lessons on training and making use of insights from data from her experience leading Dell’s employee advocacy program for 3 years. Below is a short interview I did with her at SXSW last Spring, where Liz shares valuable tips on how training and […]

Follow At the 2014 Employee Advocacy Summit in Atlanta this September, Liz Bullock will share lessons on training and making use of insights from data from her...

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Posted by on Aug 14, 2014 in Employee Advocacy, Influencers, Social Business | 0 comments

The Role of Online Influence in Employee Advocacy Programs

The Role of Online Influence in Employee Advocacy Programs

Recently I had the chance to discuss online influence and what 3M’s has done to power employee advocacy experts to engage in the digital world. Greg Gerik who led 3M’s eTransformation team globally since its inception, shares some ideas on how employee advocates are encouraged to build their online influence, benefiting the company and it’s customers.

Follow Recently I had the chance to discuss online influence and what 3M’s has done to power employee advocacy experts to engage in the digital world. Greg Gerik...

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