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Posted by on Jan 18, 2016 in Employee Advocacy, Social Business, Subject Matter Expert (SME) | 0 comments

Employee Advocacy: Program engagement doesn’t imply program success – part 2

As a follow up installment to my last post titled: Employee Advocacy: Program engagement doesn’t imply program success, I hope this follow up installment provides you considerations that will help you better understand why starting from the frame of reference of employees is critical. Considering the vantage point of the employee, why is this so important? […]

Follow As a follow up installment to my last post titled: Employee Advocacy: Program engagement doesn’t imply program success, I hope this follow up installment...

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Posted by on Jan 18, 2016 in Employee Advocacy, Social Business, Subject Matter Expert (SME), Uncategorized | 3 comments

Employee Advocacy: Program engagement doesn’t imply program success – part 1

I’m asked repeatedly, “What’s the secret to driving employee engagement for employee advocacy programs?” The reality is, there is no secret recipe. In this post I’ll share a few thoughts which I hope aide you in evaluating the design of your Employee Advocacy program and help you make the necessary adjustments to drive more employee engagement. To be […]

Follow I’m asked repeatedly, “What’s the secret to driving employee engagement for employee advocacy programs?” The reality is, there is...

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Posted by on May 1, 2015 in Employee Advocacy | 2 comments

How to choose a Employee Advocacy software technology partner

Employee advocacy is becoming a mega trend. So much so, there are now over 30+ technology platform providers in the space within the last 2 years alone. If you’re considering evaluating employee advocacy software technology to support your employee advocacy program, this post is for you! The most important first step has nothing to do […]

Follow Employee advocacy is becoming a mega trend. So much so, there are now over 30+ technology platform providers in the space within the last 2 years alone. If...

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Posted by on Mar 12, 2015 in Employee Advocacy, Social Media Marketing, Uncategorized | 2 comments

Employee Advocacy Lead Generation: An “always on” marketing channel

Employee Advocacy Lead Generation: An “always on” marketing channel

Nearly all brands struggle to remain competitive and are seeking ways to do more with lower budgets. Lower budgets along with the growing trend that people are more skeptical about messages and content that comes from official brand channels. So, what’s a marketer to do? Sound familiar? Enter your Employee Advocacy program The good news […]

Follow Nearly all brands struggle to remain competitive and are seeking ways to do more with lower budgets. Lower budgets along with the growing trend that people...

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Posted by on Dec 19, 2014 in Employee Advocacy, Social Business | 0 comments

The New CMO: How One of the Most Influential C-Suite Roles is Changing [Webinar on Demand]

Increasingly, CMOs are leading brand building efforts from inside the organization. Expanding critical relationships and change management requirements inside the organization to drive collaboration across multiple business units is new for the CMO.

Follow Yesterday I had the pleasure of discussing the evolving role of the Chief Marketing Officer (CMO) with Sabrina Stoffregen, Corporate Initiatives Marketing...

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