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Posted by on Oct 27, 2014 in Employee Advocacy, Social Media Marketing, Subject Matter Expert (SME), Uncategorized | 0 comments

What’s the #1 incentive employees seek from an Employee Advocacy program?

Nearly every event I speak at on Employee Advocacy, I’m asked by business leaders, “What incentives do you find work the best to motivate employees to engage?”

Follow Nearly every event I speak at on Employee Advocacy, I’m asked by business leaders, “What incentives do you find work the best to motivate employees to...

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Posted by on Sep 3, 2014 in Employee Advocacy, Influencers, Social Business | 0 comments

Sprinklr aquires BRANDERATI adding Employee Advocacy at scale to its portfolio

Sprinklr aquires BRANDERATI adding Employee Advocacy at scale to its portfolio

  Sprinklr, the leading independent end-to-end social relationship infrastructure, announces the acquisition of BRANDERATI, the industry’s foremost platform for employee advocacy and influencer marketing. I had the opportunity to discuss the details of the acquisition with my long time friend and colleague Ekaterina Walter @Ekaterina, who’s been a pioneer of influencer engagement and advocacy for […]

Follow   Sprinklr, the leading independent end-to-end social relationship infrastructure, announces the acquisition of BRANDERATI, the industry’s foremost...

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Posted by on Aug 25, 2014 in Employee Advocacy, Social Business, Social Media Marketing, Uncategorized | 0 comments

How to unleash a brand’s most valuable resource, employee advocacy

How to unleash a brand’s most valuable resource, employee advocacy

I had the pleasure of sharing my experience of co-authoring a book about building a successful employee advocacy program with Bryan Kramer, founder of PureMatter

Follow I had the pleasure of sharing my experience of co-authoring a book about building a successful employee advocacy program, The Most Powerful Brand on Earth,...

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Posted by on Aug 20, 2014 in Employee Advocacy, Social Business, Uncategorized | 0 comments

Employee Advocacy Is a Game Changer: Are You Ready?

Employee Advocacy Is a Game Changer: Are You Ready?

Building a solid business case for a large transformation program like Employee Advocacy, is a game changer. You’ll either get support or your execs. will move on to the next request in their long que. Are you prepared to demonstrate the cost to value ratio? Do you know what motivates the key stakeholders you’re going […]

Follow Building a solid business case for a large transformation program like Employee Advocacy, is a game changer. You’ll either get support or your execs....

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Posted by on Aug 18, 2014 in Employee Advocacy | 0 comments

Data’s Role in Effective Employee Advocacy Programs

Data’s Role in Effective Employee Advocacy Programs

At the 2014 Employee Advocacy Summit in Atlanta this September, Liz Bullock will share lessons on training and making use of insights from data from her experience leading Dell’s employee advocacy program for 3 years. Below is a short interview I did with her at SXSW last Spring, where Liz shares valuable tips on how training and […]

Follow At the 2014 Employee Advocacy Summit in Atlanta this September, Liz Bullock will share lessons on training and making use of insights from data from her...

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