Building The Social Brand
Categories Menu

Posted by on Aug 8, 2014 in Employee Advocacy, Social Business, Uncategorized | 0 comments

Tips to starting a successful Employee Advocacy program

Tips to starting a successful Employee Advocacy program

As author Emily Giffin once said, “Everyone wants to belong, or be a part of something bigger than themselves, but it’s important to follow your heart and be true to yourself in the process.” This quote perfectly sums up what employee advocacy is all about: empowering employees to promote their company’s message on social media […]

Follow As author Emily Giffin once said, “Everyone wants to belong, or be a part of something bigger than themselves, but it’s important to follow your heart...

Read More

Posted by on Mar 2, 2014 in Employee Advocacy, Social Business | 0 comments

A social business drives employee engagement across the social web

A social business drives employee engagement across the social web. Social media has changed the way people connect, interact and form relationships. We now have the ability to easily share our opinions and engage in dialogue with knowledgeable network connections, anytime of day, anywhere in the world. In a social business, value in social media is dependent upon the people who share and tell your company story.

Follow Social media has changed the way people connect, interact and form relationships. We now have the ability to easily share our opinions and engage in dialogue...

Read More

Posted by on Feb 18, 2014 in Employee Advocacy, Social Business, Social Media Marketing, Subject Matter Expert (SME) | 1 comment

This isn’t Margaritaville. You can lose the parrot head, my friend.

This isn’t Margaritaville. You can lose the parrot head, my friend.

What’s the most common Employee Advocacy mistake brands make? Many brands have given their employees permission to use social media, published a social media policy, and offered training on the use of social venues. But that level of support leaves a lot of potential value on the table. Many brands avoid empowering their employees in social […]

Follow What’s the most common Employee Advocacy mistake brands make? Many brands have given their employees permission to use social media, published a...

Read More

Posted by on Feb 17, 2014 in Employee Advocacy | 1 comment

Buyer Guide: Social Employee Advocacy Software

Buyer Guide: Social Employee Advocacy Software

If you’re considering Employee Advocacy as a means to drive engagement in Social Media, you’ll need to develop a solid program and make informed choices about the software to support it. This report, published today by my co-author Chris Boudreaux has been well researched, and will save you lots of time. Chris explores over 25 […]

Follow If you’re considering Employee Advocacy as a means to drive engagement in Social Media, you’ll need to develop a solid program and make informed...

Read More

Posted by on Feb 13, 2014 in Employee Advocacy, Social Media Measurement | 3 comments

3 reasons people struggle to measure the value of Employee Advocacy in social media

People tend to struggle with measuring the value of Employee Advocacy in social media for three reasons: • First, there is the data. Tons of it. So much data that we call it big data. Social data aggregators and monitoring tools give us filters to remove much of the data that is irrelevant to a […]

Follow People tend to struggle with measuring the value of Employee Advocacy in social media for three reasons: • First, there is the data. Tons of it. So much...

Read More
Page 3 of 712345...Last »