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Posted by on Feb 18, 2014 in Employee Advocacy, Social Business, Social Media Marketing, Subject Matter Expert (SME) | 1 comment

This isn’t Margaritaville. You can lose the parrot head, my friend.

This isn’t Margaritaville. You can lose the parrot head, my friend.

What’s the most common Employee Advocacy mistake brands make? Many brands have given their employees permission to use social media, published a social media policy, and offered training on the use of social venues. But that level of support leaves a lot of potential value on the table. Many brands avoid empowering their employees in social […]

Follow What’s the most common Employee Advocacy mistake brands make? Many brands have given their employees permission to use social media, published a...

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Posted by on Feb 17, 2014 in Employee Advocacy | 1 comment

Buyer Guide: Social Employee Advocacy Software

Buyer Guide: Social Employee Advocacy Software

If you’re considering Employee Advocacy as a means to drive engagement in Social Media, you’ll need to develop a solid program and make informed choices about the software to support it. This report, published today by my co-author Chris Boudreaux has been well researched, and will save you lots of time. Chris explores over 25 […]

Follow If you’re considering Employee Advocacy as a means to drive engagement in Social Media, you’ll need to develop a solid program and make informed...

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Posted by on Feb 13, 2014 in Employee Advocacy, Social Media Measurement | 3 comments

3 reasons people struggle to measure the value of Employee Advocacy in social media

People tend to struggle with measuring the value of Employee Advocacy in social media for three reasons: • First, there is the data. Tons of it. So much data that we call it big data. Social data aggregators and monitoring tools give us filters to remove much of the data that is irrelevant to a […]

Follow People tend to struggle with measuring the value of Employee Advocacy in social media for three reasons: • First, there is the data. Tons of it. So much...

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Posted by on Nov 11, 2013 in Employee Advocacy, Social Media, Subject Matter Expert (SME) | 0 comments

Embracing Brand Identity in the World of Social Media

Embracing Brand Identity in the World of Social Media

Your employees are the stewards of your brand, empower them to share their expertise & knowledge in service of customers. This won’t just happen, cultural change & a system of engagement are necessary to make it a reality. Ethan McCarty shares what we’re doing at IBM to Embrace Brand Identity in the World of Social […]

Follow Your employees are the stewards of your brand, empower them to share their expertise & knowledge in service of customers. This won’t just happen,...

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Posted by on Oct 20, 2013 in Employee Advocacy, Social Media Marketing | 0 comments

Want to find brand ambassadors? Start with your employees

CMO of Branderati and author of Think Like Zuck, EKaterina Walter explores the emerging employee advocacy movement in this post: Want to find brand ambassadors? Start with your employees where she cites my point of view that “in social media people – not brands – are the channel.” For more on the importance of building trust & credibility, how to support your employees […]

Follow CMO of Branderati and author of Think Like Zuck, EKaterina Walter explores the emerging employee advocacy movement in this post: Want to find brand...

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