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Posted by on Sep 26, 2013 in Employee Advocacy, Social Media Marketing | 1 comment

Embracing challenge. Pioneering brand marketers pave the way to lead digital & social business at their companies

Greg Gerik @ggerik of 3M moderates a panel of pioneering brand marketers at the 3M Think Tank. Kevin Hunt (General Mills), Susan Emerick (IBM) and Mason Nelder (Verizon) openly discuss core challenges companies face when embracing digital & social. Mason Nelder @MasonNelder cites “Closing the leadership knowledge gap” as a huge challenge and how “It’s on us […]

Follow Greg Gerik @ggerik of 3M moderates a panel of pioneering brand marketers at the 3M Think Tank. Kevin Hunt (General Mills), Susan Emerick (IBM) and Mason...

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Posted by on Sep 26, 2013 in Employee Advocacy, Social Media, Social Media Marketing, Subject Matter Expert (SME) | 0 comments

Customers Trust Expert Social Employees more than any other source

Customers Trust Expert Social Employees more than any other source

Employee Advocacy is getting a lot of hype lately. So what’s the secret to empowering social employees to be engaged in social media to benefit your brand? Here’s a short video from today’s 3M Think TANK, hosted by Greg Gerik where following Brian Solis, I present a few concepts from our new book The Most […]

Follow Employee Advocacy is getting a lot of hype lately. So what’s the secret to empowering social employees to be engaged in social media to benefit your...

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Posted by on Sep 16, 2013 in Employee Advocacy, Social Media Marketing, Subject Matter Expert (SME) | 0 comments

Two Surprising Keys to Build Trust and Drive Sales Through Social Media

In a world where information continues to explode, people still trust people. In fact, research from Edelman and Nielsen continue to show that people are more likely to trust information from an organization’s employee or from someone they perceive to be like themselves, than from an organization’s official communicators, web site or sponsored content. If […]

Follow In a world where information continues to explode, people still trust people. In fact, research from Edelman and Nielsen continue to show that people are...

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Posted by on Sep 16, 2013 in Employee Advocacy, Social Media | 0 comments

How many hours of social media training are enough for social employees?

How many hours of social media training are enough for social employees?

There is no right answer to this question. The number of hours of social media training required depends entirely on the individual, for two reasons: Each person comes into social media training with a different level of understanding, skill and practical application of social capabilities. Each person is unique in the way they learn, some […]

Follow There is no right answer to this question. The number of hours of social media training required depends entirely on the individual, for two reasons: Each...

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Posted by on Aug 2, 2013 in Employee Advocacy, Social Business, Social Media Marketing | 0 comments

The Social Enterprise: Lessons on Content, Internal Advocacy and the Human Element

Today I chatted with BlogTalkRadio’s Kathy Klotz-Guest @kathyklotzguest about the employee advocacy strategy my team has been leading at IBM. We discuss how to contend with the need for content, how it’s not just about technology, and how to balance marketing as both art and science. With many years of careful strategic planning and implementation, IBM now has more internal employee bloggers/champions than any […]

Follow Today I chatted with BlogTalkRadio’s Kathy Klotz-Guest @kathyklotzguest about the employee advocacy strategy my team has been leading at IBM. We...

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