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Posted by on Aug 2, 2013 in Employee Advocacy, Social Business, Social Media Marketing | 0 comments

The Social Enterprise: Lessons on Content, Internal Advocacy and the Human Element

Today I chatted with BlogTalkRadio’s Kathy Klotz-Guest @kathyklotzguest about the employee advocacy strategy my team has been leading at IBM. We discuss how to contend with the need for content, how it’s not just about technology, and how to balance marketing as both art and science. With many years of careful strategic planning and implementation, IBM now has more internal employee bloggers/champions than any […]

Follow Today I chatted with BlogTalkRadio’s Kathy Klotz-Guest @kathyklotzguest about the employee advocacy strategy my team has been leading at IBM. We...

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Posted by on Jul 23, 2013 in Employee Advocacy, Social Business | 0 comments

Social Workforce Enablement System Components

Social Workforce Enablement System Components

What support do your employees and partners need to effectively engage in social to represent your brand? I’m a passionate believer that sharing knowledge & expertise is a key driver of effective social engagement and it is imperative when establishing personal & brand reputation. Our CEO Ginni Rometty, recently said it like this:  “In a […]

Follow What support do your employees and partners need to effectively engage in social to represent your brand? I’m a passionate believer that sharing...

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Posted by on Jun 18, 2013 in Blog, Employee Advocacy, Social Business, Social Media | 0 comments

Show me. Guide me. Let me.

Show me. Guide me. Let me.

An approach to building a training curriculum to improve employee engagement through social media.  Over the course of the last year, I’ve worked with our internal communications & training specialists to lead the develop of an education curriculum to advance employee skills in the area of external social media engagement to benefit our customers and […]

Follow An approach to building a training curriculum to improve employee engagement through social media.  Over the course of the last year, I’ve worked with...

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Posted by on Feb 26, 2013 in Employee Advocacy, Social Business, Social Media Measurement | 0 comments

Effective Social Business Management

Social is not just another way to push content, it gives you the ability to connect human beings with one another and ignite conversations around topics of interest relevant to your social business initiative. At IBM, the Social Business Manager collaborates closely with the Marketing Segment Manager to provide oversight for all aspects of a […]

Follow Social is not just another way to push content, it gives you the ability to connect human beings with one another and ignite conversations around topics of...

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Posted by on Nov 20, 2012 in Employee Advocacy, Social Media, Subject Matter Expert (SME) | 0 comments

Trusted Experts engaged in social media are 135% more effective at generating leads

Trusted Experts engaged in social media are 135% more effective at generating leads

The Practice of Effective Social Business Program Management Social gives you the ability to connect human beings with one another and ignite conversations around shared topics of interest relevant to your brands priorities. So if you’re thinking about social as just another channel to push content through, think again. As you build your social program, […]

Follow The Practice of Effective Social Business Program Management Social gives you the ability to connect human beings with one another and ignite conversations...

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