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Posted by on Sep 3, 2014 in Employee Advocacy, Influencers, Social Business | 0 comments

Sprinklr aquires BRANDERATI adding Employee Advocacy at scale to its portfolio

Sprinklr aquires BRANDERATI adding Employee Advocacy at scale to its portfolio

  Sprinklr, the leading independent end-to-end social relationship infrastructure, announces the acquisition of BRANDERATI, the industry’s foremost platform for employee advocacy and influencer marketing. I had the opportunity to discuss the details of the acquisition with my long time friend and colleague Ekaterina Walter @Ekaterina, who’s been a pioneer of influencer engagement and advocacy for […]

Follow   Sprinklr, the leading independent end-to-end social relationship infrastructure, announces the acquisition of BRANDERATI, the industry’s foremost...

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Posted by on Aug 14, 2014 in Employee Advocacy, Influencers, Social Business | 0 comments

The Role of Online Influence in Employee Advocacy Programs

The Role of Online Influence in Employee Advocacy Programs

Recently I had the chance to discuss online influence and what 3M’s has done to power employee advocacy experts to engage in the digital world. Greg Gerik who led 3M’s eTransformation team globally since its inception, shares some ideas on how employee advocates are encouraged to build their online influence, benefiting the company and it’s customers.

Follow Recently I had the chance to discuss online influence and what 3M’s has done to power employee advocacy experts to engage in the digital world. Greg Gerik...

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Posted by on Jun 4, 2013 in Influencers, Social Listening Research, Social Network Analysis | 0 comments

WOMMA’s 2013 Influencer Guidebook

WOMMA’s 2013 Influencer Guidebook

A guest post by Bill Chamberlin WOMMA (The Word of Mouth Marketing Association) has recently announced the publication of it’s 2013 Influencer Guidebook. This Guidebook is an educational resource for marketers to better understand the mechanics and metrics of influencer marketing. I’m excited about this new Guidebook because, I was part of a WOMMA committee that […]

Follow A guest post by Bill Chamberlin WOMMA (The Word of Mouth Marketing Association) has recently announced the publication of it’s 2013 Influencer Guidebook....

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