Category: Marketing

Diva Tech Talk Episode #44: Susan Emerick, All you need is within you!

I was honored to be interviewed by Kathleen Norton-Shock @katensch, one of the founders of Diva Tech Talk  a specialized podcast that highlights women doing wonderful things in the technology arena. This series was created to inform and inspire women of all ages to succeed in professional and life missions that are technology-driven.

I hope my episode lives up to this aspiration! You can access the blog and podcast interview recording here:

Diva Tech Talk Episode #44: Susan Emerick, All you need is within you!

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From executives of technology corporations to scrappy entrepreneurs, women are making a huge impact using technology, and in the technology sector today. Yet, the number of women in technology careers is still much too small.  To communicate the strong value that women bring to the field, Diva Tech Talk features interviews with female technology leaders, and emerging leaders; and highlights issues and trends in technology. I’m grateful to be considered amongst this esteemed group of leaders!

Follow the @DivaTechTalks series on Twitter for a regular dose of inspiration!

Artificial Intelligence Implications for Marketing

I had the pleasure of presenting at the Direct Marketing Association of Detroit’s (DMAD) “Fast Forward” Spring conference. It was a great homecoming, as the DMAD was a critical association early on in my Direct Marketing aspect of my career. I was glad to be back and continuing the longstanding tradition of advancing the data driven direct marketing profession through education, community and sharing my expertise.

Marketers are applying insights gathered from AI to business and marketing strategies and may not even know it! This presentation provides you with the basics that you need to understand from natural language processing, machine learning and deep learning the 3 essential aspects of Artificial Intelligence. You’ll also benefit from several examples that describe how Artificial Intelligence is being applied to marketing:

  • Marketing Automation and Customer Relationship Management
  • Social Media Listening, Identifying Influencers and Communities and Prioritizing Top Influencers for engagement
  • Content curation and Product recommendations
  • Writing SEO optimized headlines
  • Speech recognition 
  • Ad Targeting
  • Chatbots
  • Dynamic pricing