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Posted by on Jan 18, 2016 in Employee Advocacy, Social Business, Subject Matter Expert (SME) | 0 comments

Employee Advocacy: Program engagement doesn’t imply program success – part 2

As a follow up installment to my last post titled: Employee Advocacy: Program engagement doesn’t imply program success, I hope this follow up installment provides you considerations that will help you better understand why starting from the frame of reference of employees is critical. Considering the vantage point of the employee, why is this so important? […]

Follow As a follow up installment to my last post titled: Employee Advocacy: Program engagement doesn’t imply program success, I hope this follow up installment...

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Posted by on Jan 18, 2016 in Employee Advocacy, Social Business, Subject Matter Expert (SME), Uncategorized | 3 comments

Employee Advocacy: Program engagement doesn’t imply program success – part 1

I’m asked repeatedly, “What’s the secret to driving employee engagement for employee advocacy programs?” The reality is, there is no secret recipe. In this post I’ll share a few thoughts which I hope aide you in evaluating the design of your Employee Advocacy program and help you make the necessary adjustments to drive more employee engagement. To be […]

Follow I’m asked repeatedly, “What’s the secret to driving employee engagement for employee advocacy programs?” The reality is, there is...

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Posted by on Dec 22, 2015 in Social Business, Social Media, Social Media Marketing, Uncategorized | 3 comments

Remembering Robin Carey, founder of Social Media Today

Remembering Robin Carey, founder of Social Media Today

I had the good fortune to meet Robin several years ago when I began serving on the Social Media Today (SMT) Advisory Board to help her advance engagement with Social Business Leaders and extend the Social Shake Up event programing to feature such leaders. It’s hard to believe what she was able to accomplish in […]

Follow I had the good fortune to meet Robin several years ago when I began serving on the Social Media Today (SMT) Advisory Board to help her advance engagement...

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Posted by on Dec 19, 2014 in Employee Advocacy, Social Business | 0 comments

The New CMO: How One of the Most Influential C-Suite Roles is Changing [Webinar on Demand]

Increasingly, CMOs are leading brand building efforts from inside the organization. Expanding critical relationships and change management requirements inside the organization to drive collaboration across multiple business units is new for the CMO.

Follow Yesterday I had the pleasure of discussing the evolving role of the Chief Marketing Officer (CMO) with Sabrina Stoffregen, Corporate Initiatives Marketing...

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