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Posted by on Sep 3, 2014 in Employee Advocacy, Influencers, Social Business | 0 comments

Sprinklr aquires BRANDERATI adding Employee Advocacy at scale to its portfolio

Sprinklr aquires BRANDERATI adding Employee Advocacy at scale to its portfolio

  Sprinklr, the leading independent end-to-end social relationship infrastructure, announces the acquisition of BRANDERATI, the industry’s foremost platform for employee advocacy and influencer marketing. I had the opportunity to discuss the details of the acquisition with my long time friend and colleague Ekaterina Walter @Ekaterina, who’s been a pioneer of influencer engagement and advocacy for […]

Follow   Sprinklr, the leading independent end-to-end social relationship infrastructure, announces the acquisition of BRANDERATI, the industry’s foremost...

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Posted by on Aug 25, 2014 in Employee Advocacy, Social Business, Social Media Marketing, Uncategorized | 0 comments

How to unleash a brand’s most valuable resource, employee advocacy

How to unleash a brand’s most valuable resource, employee advocacy

I had the pleasure of sharing my experience of co-authoring a book about building a successful employee advocacy program with Bryan Kramer, founder of PureMatter

Follow I had the pleasure of sharing my experience of co-authoring a book about building a successful employee advocacy program, The Most Powerful Brand on Earth,...

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Posted by on Aug 20, 2014 in Employee Advocacy, Social Business, Uncategorized | 0 comments

Employee Advocacy Is a Game Changer: Are You Ready?

Employee Advocacy Is a Game Changer: Are You Ready?

Building a solid business case for a large transformation program like Employee Advocacy, is a game changer. You’ll either get support or your execs. will move on to the next request in their long que. Are you prepared to demonstrate the cost to value ratio? Do you know what motivates the key stakeholders you’re going […]

Follow Building a solid business case for a large transformation program like Employee Advocacy, is a game changer. You’ll either get support or your execs....

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Posted by on Aug 14, 2014 in Employee Advocacy, Influencers, Social Business | 0 comments

The Role of Online Influence in Employee Advocacy Programs

The Role of Online Influence in Employee Advocacy Programs

Recently I had the chance to discuss online influence and what 3M’s has done to power employee advocacy experts to engage in the digital world. Greg Gerik who led 3M’s eTransformation team globally since its inception, shares some ideas on how employee advocates are encouraged to build their online influence, benefiting the company and it’s customers.

Follow Recently I had the chance to discuss online influence and what 3M’s has done to power employee advocacy experts to engage in the digital world. Greg Gerik...

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Posted by on Aug 8, 2014 in Employee Advocacy, Social Business, Uncategorized | 0 comments

Tips to starting a successful Employee Advocacy program

Tips to starting a successful Employee Advocacy program

As author Emily Giffin once said, “Everyone wants to belong, or be a part of something bigger than themselves, but it’s important to follow your heart and be true to yourself in the process.” This quote perfectly sums up what employee advocacy is all about: empowering employees to promote their company’s message on social media […]

Follow As author Emily Giffin once said, “Everyone wants to belong, or be a part of something bigger than themselves, but it’s important to follow your heart...

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