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Posted by on Mar 2, 2014 in Employee Advocacy, Social Business | 0 comments

A social business drives employee engagement across the social web

A social business drives employee engagement across the social web. Social media has changed the way people connect, interact and form relationships. We now have the ability to easily share our opinions and engage in dialogue with knowledgeable network connections, anytime of day, anywhere in the world. In a social business, value in social media is dependent upon the people who share and tell your company story.

Follow Social media has changed the way people connect, interact and form relationships. We now have the ability to easily share our opinions and engage in dialogue...

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Posted by on Feb 18, 2014 in Employee Advocacy, Social Business, Social Media Marketing, Subject Matter Expert (SME) | 1 comment

This isn’t Margaritaville. You can lose the parrot head, my friend.

This isn’t Margaritaville. You can lose the parrot head, my friend.

What’s the most common Employee Advocacy mistake brands make? Many brands have given their employees permission to use social media, published a social media policy, and offered training on the use of social venues. But that level of support leaves a lot of potential value on the table. Many brands avoid empowering their employees in social […]

Follow What’s the most common Employee Advocacy mistake brands make? Many brands have given their employees permission to use social media, published a...

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Posted by on Dec 31, 2013 in Social Business, Social Media, Social Media Marketing | 0 comments

A Retrospective: IBM’s Enterprise Social Strategy

A Retrospective: IBM’s Enterprise Social Strategy

On this day, you’ll see lots of “best/worst of” lists about Social Media and Social Business trends. I’m proud of the pioneering work my team at IBM has led not only in 2013, but for the last 10! That’s right, we’ve been pioneering our leadership position for many years and have made significant progress while […]

Follow On this day, you’ll see lots of “best/worst of” lists about Social Media and Social Business trends. I’m proud of the pioneering work...

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Posted by on Oct 28, 2013 in Social Business, Social Media Marketing | 1 comment

Alumna Leads IBM’s Internet and Social Business Marketing

Alumna Leads IBM’s Internet and Social Business Marketing

I’m proud to be a Spartan! My college experience was unforgettable and propelled me to pursue my dreams of working in the Marketing & Communication profession. My Alma Mater Michigan State University, ran this nice feature to help promote my book The Most Powerful Brand on Earth: How to Transform Teams, Empower Employees, Integrate Partners and Mobilize […]

Follow I’m proud to be a Spartan! My college experience was unforgettable and propelled me to pursue my dreams of working in the Marketing & Communication...

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Posted by on Aug 2, 2013 in Employee Advocacy, Social Business, Social Media Marketing | 0 comments

The Social Enterprise: Lessons on Content, Internal Advocacy and the Human Element

Today I chatted with BlogTalkRadio’s Kathy Klotz-Guest @kathyklotzguest about the employee advocacy strategy my team has been leading at IBM. We discuss how to contend with the need for content, how it’s not just about technology, and how to balance marketing as both art and science. With many years of careful strategic planning and implementation, IBM now has more internal employee bloggers/champions than any […]

Follow Today I chatted with BlogTalkRadio’s Kathy Klotz-Guest @kathyklotzguest about the employee advocacy strategy my team has been leading at IBM. We...

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