Building The Social Brand
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Posted by on Feb 26, 2013 in Employee Advocacy, Social Business, Social Media Measurement | 0 comments

Effective Social Business Management

Social is not just another way to push content, it gives you the ability to connect human beings with one another and ignite conversations around topics of interest relevant to your social business initiative. At IBM, the Social Business Manager collaborates closely with the Marketing Segment Manager to provide oversight for all aspects of a […]

Follow Social is not just another way to push content, it gives you the ability to connect human beings with one another and ignite conversations around topics of...

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Posted by on Feb 7, 2013 in Social Business, Social Media Marketing | 0 comments

Are marketing departments prepared for big data?

Are marketing departments prepared for big data?

I recently shared my thoughts on how marketing professionals are generally ill-prepared for leveraging the opportunities available for using data and analytics tools to gain deeper insights into customer behaviors and market trends. Here’s an excerpt from that discussion where I explain how B2B marketing leaders need to move beyond simply consuming data to using […]

Follow I recently shared my thoughts on how marketing professionals are generally ill-prepared for leveraging the opportunities available for using data and...

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Posted by on Sep 17, 2012 in Employee Advocacy, Social Business | 0 comments

Building the IBM Brand in the Social Sphere

Building the IBM Brand in the Social Sphere

I’ve traveled to Copenhagen, Denmark to speak at the IBM Smarter Business Event. This is my first time here and it’s an amazing vibrant city, full of old world charm and tourists from around the globe. I was lucky enough to have some time when I first arrived to tour a bit and take some […]

Follow I’ve traveled to Copenhagen, Denmark to speak at the IBM Smarter Business Event. This is my first time here and it’s an amazing vibrant city, full of old...

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Posted by on Jul 25, 2012 in Employee Advocacy, Social Business, Subject Matter Expert (SME) | 0 comments

Performance Guru Advocates the Human Side of Social Business

Performance Guru Advocates the Human Side of Social Business

Martin Packer describes himself as an “IBMer, Mainframe Performance Guy and zChampion, who gets to think about lots of other stuff.” And if you’d follow him on Twitter, friend him on Facebook or read his blog, you’d soon realize that characterization fits him to a T. Martin’s involvement with social media began 25 years ago, […]

Follow Martin Packer describes himself as an “IBMer, Mainframe Performance Guy and zChampion, who gets to think about lots of other stuff.” And if you’d...

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Posted by on May 24, 2012 in Employee Advocacy, Social Business, Subject Matter Expert (SME) | 0 comments

Techie Uses IBM developerWorks to Build Social Eminence

Techie Uses IBM developerWorks to Build Social Eminence

Nigel Griffiths eats, drinks and sleeps Power Systems. Around 15 years ago, this IBM performance guru located in the United Kingdom authored a free utility he called nmon (short for Nigel’s Monitor), which can be used to monitor and analyze performance data on AIX and Linux systems. While never officially supported by IBM, the tool […]

Follow Nigel Griffiths eats, drinks and sleeps Power Systems. Around 15 years ago, this IBM performance guru located in the United Kingdom authored a free utility...

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