Building The Social Brand
Categories Menu

Posted by on Jun 21, 2011 in Social Listening Research, Social Network Analysis | 0 comments

Keyword selection is critical to social research success

Selecting keywords for your social listening research is the most critical first step to harnessing relevant insights. In a world with a billion computers, four billion cell phones and a robust global Internet, there is an overwhelming amount of digital messages being posted online every day. Since most are likely not relevant to the brand […]

Follow Selecting keywords for your social listening research is the most critical first step to harnessing relevant insights. In a world with a billion computers,...

Read More

Posted by on Feb 15, 2011 in Employee Advocacy, Social Listening Research, Social Media Marketing | 0 comments

What role does social intelligence play in empowering a social workforce?

A solid social media marketing strategy focuses employee interactions on concrete outcomes that enhance their social presence, project their expertise, stimulate innovation, and deliver business value. To ensure that employees are focusing their interactions where they will drive business outcomes, it is important to provide them enablement support. Be sure that workforce enablement is a […]

Follow A solid social media marketing strategy focuses employee interactions on concrete outcomes that enhance their social presence, project their expertise,...

Read More

Posted by on Feb 8, 2011 in Social Listening Research, Social Media Marketing, Social Network Analysis | 0 comments

Using Social Intelligence to Kick-Start Your Social Marketing Strategy

While social intelligence plays a critical role in developing an effective B2B social marketing strategy, many marketers make the mistake of instead rushing to deploy tactics and experiment with new tools first. Don’t make the mistake of overlooking the importance of gathering social intelligence before you develop your social marketing strategy. The foundation of a […]

Follow While social intelligence plays a critical role in developing an effective B2B social marketing strategy, many marketers make the mistake of instead rushing...

Read More