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Posted by on Mar 16, 2016 in Employee Advocacy, Employee Engagement, Social Media, Social Media Marketing, Uncategorized | 0 comments

Social Media Engagement forces HR to update job roles and skill requirements

The Human Resources department, in most organizations, is getting a dose of reality as they come to terms with employees having their own personal brand — forcing them to rethink job role definitions and skill requirements. Long gone are the days that social media responsibility is limited to the social media team that administers branded […]

Follow The Human Resources department, in most organizations, is getting a dose of reality as they come to terms with employees having their own personal brand...

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Posted by on Dec 22, 2015 in Social Business, Social Media, Social Media Marketing, Uncategorized | 3 comments

Remembering Robin Carey, founder of Social Media Today

Remembering Robin Carey, founder of Social Media Today

I had the good fortune to meet Robin several years ago when I began serving on the Social Media Today (SMT) Advisory Board to help her advance engagement with Social Business Leaders and extend the Social Shake Up event programing to feature such leaders. It’s hard to believe what she was able to accomplish in […]

Follow I had the good fortune to meet Robin several years ago when I began serving on the Social Media Today (SMT) Advisory Board to help her advance engagement...

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Posted by on Dec 31, 2013 in Social Business, Social Media, Social Media Marketing | 0 comments

A Retrospective: IBM’s Enterprise Social Strategy

A Retrospective: IBM’s Enterprise Social Strategy

On this day, you’ll see lots of “best/worst of” lists about Social Media and Social Business trends. I’m proud of the pioneering work my team at IBM has led not only in 2013, but for the last 10! That’s right, we’ve been pioneering our leadership position for many years and have made significant progress while […]

Follow On this day, you’ll see lots of “best/worst of” lists about Social Media and Social Business trends. I’m proud of the pioneering work...

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Posted by on Dec 17, 2013 in Social Media, Social Media Marketing | 1 comment

2014 Digital Trends And Predictions From Marketing Thought Leaders

What will 2014 bring and what should organizations and individuals expect from the continued digital revolution? Forbes blogger, EKaterina Walter interviews 26 marketing leaders, who provide their thought-provoking expert opinions. I’m honored to have been included amongst such esteemed colleagues. See full post: 2014 Digital Trends And Predictions From Marketing Thought Leaders

Follow What will 2014 bring and what should organizations and individuals expect from the continued digital revolution? Forbes blogger, EKaterina...

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Posted by on Nov 11, 2013 in Employee Advocacy, Social Media, Subject Matter Expert (SME) | 0 comments

Embracing Brand Identity in the World of Social Media

Embracing Brand Identity in the World of Social Media

Your employees are the stewards of your brand, empower them to share their expertise & knowledge in service of customers. This won’t just happen, cultural change & a system of engagement are necessary to make it a reality. Ethan McCarty shares what we’re doing at IBM to Embrace Brand Identity in the World of Social […]

Follow Your employees are the stewards of your brand, empower them to share their expertise & knowledge in service of customers. This won’t just happen,...

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