Building The Social Brand
Categories Menu

Posted by on Dec 31, 2013 in Social Business, Social Media, Social Media Marketing | 0 comments

A Retrospective: IBM’s Enterprise Social Strategy

A Retrospective: IBM’s Enterprise Social Strategy

On this day, you’ll see lots of “best/worst of” lists about Social Media and Social Business trends. I’m proud of the pioneering work my team at IBM has led not only in 2013, but for the last 10! That’s right, we’ve been pioneering our leadership position for many years and have made significant progress while […]

Follow On this day, you’ll see lots of “best/worst of” lists about Social Media and Social Business trends. I’m proud of the pioneering work...

Read More

Posted by on Dec 17, 2013 in Social Media, Social Media Marketing | 1 comment

2014 Digital Trends And Predictions From Marketing Thought Leaders

What will 2014 bring and what should organizations and individuals expect from the continued digital revolution? Forbes blogger, EKaterina Walter interviews 26 marketing leaders, who provide their thought-provoking expert opinions. I’m honored to have been included amongst such esteemed colleagues. See full post: 2014 Digital Trends And Predictions From Marketing Thought Leaders

Follow What will 2014 bring and what should organizations and individuals expect from the continued digital revolution? Forbes blogger, EKaterina...

Read More

Posted by on Nov 11, 2013 in Employee Advocacy, Social Media, Subject Matter Expert (SME) | 0 comments

Embracing Brand Identity in the World of Social Media

Embracing Brand Identity in the World of Social Media

Your employees are the stewards of your brand, empower them to share their expertise & knowledge in service of customers. This won’t just happen, cultural change & a system of engagement are necessary to make it a reality. Ethan McCarty shares what we’re doing at IBM to Embrace Brand Identity in the World of Social […]

Follow Your employees are the stewards of your brand, empower them to share their expertise & knowledge in service of customers. This won’t just happen,...

Read More

Posted by on Sep 26, 2013 in Employee Advocacy, Social Media, Social Media Marketing, Subject Matter Expert (SME) | 0 comments

Customers Trust Expert Social Employees more than any other source

Customers Trust Expert Social Employees more than any other source

Employee Advocacy is getting a lot of hype lately. So what’s the secret to empowering social employees to be engaged in social media to benefit your brand? Here’s a short video from today’s 3M Think TANK, hosted by Greg Gerik where following Brian Solis, I present a few concepts from our new book The Most […]

Follow Employee Advocacy is getting a lot of hype lately. So what’s the secret to empowering social employees to be engaged in social media to benefit your...

Read More

Posted by on Sep 16, 2013 in Employee Advocacy, Social Media | 0 comments

How many hours of social media training are enough for social employees?

How many hours of social media training are enough for social employees?

There is no right answer to this question. The number of hours of social media training required depends entirely on the individual, for two reasons: Each person comes into social media training with a different level of understanding, skill and practical application of social capabilities. Each person is unique in the way they learn, some […]

Follow There is no right answer to this question. The number of hours of social media training required depends entirely on the individual, for two reasons: Each...

Read More
Page 1 of 212