Building The Social Brand
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Posted by on Jun 18, 2013 in Blog, Employee Advocacy, Social Business, Social Media | 0 comments

Show me. Guide me. Let me.

Show me. Guide me. Let me.

An approach to building a training curriculum to improve employee engagement through social media.  Over the course of the last year, I’ve worked with our internal communications & training specialists to lead the develop of an education curriculum to advance employee skills in the area of external social media engagement to benefit our customers and […]

Follow An approach to building a training curriculum to improve employee engagement through social media.  Over the course of the last year, I’ve worked with...

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Posted by on Nov 20, 2012 in Employee Advocacy, Social Media, Subject Matter Expert (SME) | 0 comments

Trusted Experts engaged in social media are 135% more effective at generating leads

Trusted Experts engaged in social media are 135% more effective at generating leads

The Practice of Effective Social Business Program Management Social gives you the ability to connect human beings with one another and ignite conversations around shared topics of interest relevant to your brands priorities. So if you’re thinking about social as just another channel to push content through, think again. As you build your social program, […]

Follow The Practice of Effective Social Business Program Management Social gives you the ability to connect human beings with one another and ignite conversations...

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Posted by on Mar 16, 2012 in Social Business, Social Media | 0 comments

SocialMedia in the Underground World of B2B

SocialMedia in the Underground World of B2B

I just returned from SXSW Interactive, it was my first experience attending this event and I was thrilled be a part of it. If you’ve heard from others that it has to be experienced to be understood, it’s true – I’ve never seen anything like it. There was an incredible vibe from the massive amount […]

Follow I just returned from SXSW Interactive, it was my first experience attending this event and I was thrilled be a part of it. If you’ve heard from others...

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Posted by on Jan 10, 2012 in Blogging, Social Media | 1 comment

Thoughts on establishing a branded blog

Thoughts on establishing a branded blog

Working for a Global Brand can bring questions and challenges for employees when it comes to whether or not they should establish a branded blog in their respective region or country. I recently worked on this guidance and thought it would be helpful to share with other B2B marketers who are working to establish branded […]

Follow Working for a Global Brand can bring questions and challenges for employees when it comes to whether or not they should establish a branded blog in their...

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Posted by on Sep 8, 2011 in Employee Advocacy, Social Media, Subject Matter Expert (SME) | 2 comments

Traits of Subject Matter Experts who are successfully sharing their knowledge and expertise through social networking

Over the last few years I’ve been working with colleagues across my company to provide them guidance on becoming more effective with sharing their domain knowledge through social networking and collaboration. Many Subject Matter Experts (SMEs) I’ve worked with often ask me “What characteristics are common amongst those that are the most effective and influential?”  […]

Follow Over the last few years I’ve been working with colleagues across my company to provide them guidance on becoming more effective with sharing their domain...

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