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Posted by on Mar 12, 2015 in Employee Advocacy, Social Media Marketing, Uncategorized | 2 comments

Employee Advocacy Lead Generation: An “always on” marketing channel

Employee Advocacy Lead Generation: An “always on” marketing channel

Nearly all brands struggle to remain competitive and are seeking ways to do more with lower budgets. Lower budgets along with the growing trend that people are more skeptical about messages and content that comes from official brand channels. So, what’s a marketer to do? Sound familiar? Enter your Employee Advocacy program The good news […]

Follow Nearly all brands struggle to remain competitive and are seeking ways to do more with lower budgets. Lower budgets along with the growing trend that people...

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Posted by on Oct 27, 2014 in Employee Advocacy, Social Media Marketing, Subject Matter Expert (SME), Uncategorized | 0 comments

What’s the #1 incentive employees seek from an Employee Advocacy program?

Nearly every event I speak at on Employee Advocacy, I’m asked by business leaders, “What incentives do you find work the best to motivate employees to engage?”

Follow Nearly every event I speak at on Employee Advocacy, I’m asked by business leaders, “What incentives do you find work the best to motivate employees to...

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Posted by on Aug 25, 2014 in Employee Advocacy, Social Business, Social Media Marketing, Uncategorized | 0 comments

How to unleash a brand’s most valuable resource, employee advocacy

How to unleash a brand’s most valuable resource, employee advocacy

I had the pleasure of sharing my experience of co-authoring a book about building a successful employee advocacy program with Bryan Kramer, founder of PureMatter

Follow I had the pleasure of sharing my experience of co-authoring a book about building a successful employee advocacy program, The Most Powerful Brand on Earth,...

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Posted by on Feb 18, 2014 in Employee Advocacy, Social Business, Social Media Marketing, Subject Matter Expert (SME) | 1 comment

This isn’t Margaritaville. You can lose the parrot head, my friend.

This isn’t Margaritaville. You can lose the parrot head, my friend.

What’s the most common Employee Advocacy mistake brands make? Many brands have given their employees permission to use social media, published a social media policy, and offered training on the use of social venues. But that level of support leaves a lot of potential value on the table. Many brands avoid empowering their employees in social […]

Follow What’s the most common Employee Advocacy mistake brands make? Many brands have given their employees permission to use social media, published a...

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Posted by on Dec 31, 2013 in Social Business, Social Media, Social Media Marketing | 0 comments

A Retrospective: IBM’s Enterprise Social Strategy

A Retrospective: IBM’s Enterprise Social Strategy

On this day, you’ll see lots of “best/worst of” lists about Social Media and Social Business trends. I’m proud of the pioneering work my team at IBM has led not only in 2013, but for the last 10! That’s right, we’ve been pioneering our leadership position for many years and have made significant progress while […]

Follow On this day, you’ll see lots of “best/worst of” lists about Social Media and Social Business trends. I’m proud of the pioneering work...

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