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Posted by on Apr 27, 2017 in Blog, Influencers, Marketing, Social Business, Social Listening Research, Social Media, Social Media Marketing | 0 comments

Artificial Intelligence Implications for Marketing

I had the pleasure of presenting at the Direct Marketing Association of Detroit’s (DMAD) “Fast Forward” Spring conference. It was a great homecoming, as the DMAD was a critical association early on in my Direct Marketing aspect of my career. I was glad to be back and continuing the longstanding tradition of advancing the data […]

Follow I had the pleasure of presenting at the Direct Marketing Association of Detroit’s (DMAD) “Fast Forward” Spring conference. It was a great...

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Posted by on May 17, 2016 in Employee Advocacy, Employee Engagement, Social Media Marketing, Subject Matter Expert (SME), Uncategorized | 0 comments

3 Tips for measuring Employee Advocacy program engagement

So much goes into building and sustaining a successful employee advocacy program, yet one of the most commonly overlooked steps is determining how to evaluate and measure the varying degrees of engagement amongst program participants. Without a measurement framework, you will not be able to evaluate against transparent criteria and provide the appropriate level of […]

Follow So much goes into building and sustaining a successful employee advocacy program, yet one of the most commonly overlooked steps is determining how to...

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Posted by on Apr 17, 2016 in Employee Advocacy, Employee Engagement, Social Media Marketing, Subject Matter Expert (SME), Uncategorized | 0 comments

Successful employee advocacy and empowerment begins with a plan

Successful employee empowerment begins with a plan, yet all to often critical planning stages are overlooked, and rushing to execution is the norm. The following 3 critical planning steps are an essential foundation for a successful employee advocacy program: Build a plan that considers: 1. Business alignment 2. Team design 3. Role design Let’s take […]

Follow Successful employee empowerment begins with a plan, yet all to often critical planning stages are overlooked, and rushing to execution is the norm. The...

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Posted by on Mar 16, 2016 in Employee Advocacy, Employee Engagement, Social Media, Social Media Marketing, Uncategorized | 0 comments

Social Media Engagement forces HR to update job roles and skill requirements

The Human Resources department, in most organizations, is getting a dose of reality as they come to terms with employees having their own personal brand — forcing them to rethink job role definitions and skill requirements. Long gone are the days that social media responsibility is limited to the social media team that administers branded […]

Follow The Human Resources department, in most organizations, is getting a dose of reality as they come to terms with employees having their own personal brand...

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Posted by on Feb 16, 2016 in Employee Advocacy, Employee Engagement, Social Media Marketing, Subject Matter Expert (SME), Uncategorized | 0 comments

Why You Should Embrace Helping Your Employees build their brand? (not to mention your company’s!)

Many brands avoid empowering their employees in social media because they do not want to dis-intermediate the marketing team from customers, or they do not want employees creating brand assets that the brand does not own. Some brands fear that employees in social media could damage brand reputation or violate regulations and create liability for […]

Follow Many brands avoid empowering their employees in social media because they do not want to dis-intermediate the marketing team from customers, or they do not...

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