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Posted by on Feb 7, 2013 in Social Business, Social Media Marketing | 0 comments

Are marketing departments prepared for big data?

Are marketing departments prepared for big data?

I recently shared my thoughts on how marketing professionals are generally ill-prepared for leveraging the opportunities available for using data and analytics tools to gain deeper insights into customer behaviors and market trends. Here’s an excerpt from that discussion where I explain how B2B marketing leaders need to move beyond simply consuming data to using […]

Follow I recently shared my thoughts on how marketing professionals are generally ill-prepared for leveraging the opportunities available for using data and...

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Posted by on Dec 31, 2012 in Social Media Marketing | 0 comments

How to end a client relationship

How to end a client relationship

This post is especially important for agency partners who are striving to build and maintain business with a client.  It’s written from my vantage point as the “client”, and summarizes my thoughts on ways to successfully end a client relationship, obviously a list of “what not to do”. Certainly each should be avoided if you […]

Follow This post is especially important for agency partners who are striving to build and maintain business with a client.  It’s written from my vantage...

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Posted by on Aug 14, 2011 in Social Media Marketing | 0 comments

Defining your social strategy

As you begin planning your social strategy, it’s important to do so with a focus on customer relevance. You should learn how your target audience is currently using social media, how they’re engaging, what their general preferences are and where they’re participating most often. Looking at a combination of these factors will help you ascertain […]

Follow As you begin planning your social strategy, it’s important to do so with a focus on customer relevance. You should learn how your target audience is...

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Posted by on Mar 14, 2011 in Employee Advocacy, Social Media Marketing, Social Network Analysis, Subject Matter Expert (SME) | 0 comments

Targeted social media marketing engagement

Targeted social media marketing engagement

How will you ensure that your social marketing engagement is on target to support your brands marketing priorities? A lot of B2B social media marketers struggle with how to sustain the social engagement of their Subject Matter Experts (SMEs) with the target audience. I’ve done a good amount of work in this area and have […]

Follow How will you ensure that your social marketing engagement is on target to support your brands marketing priorities? A lot of B2B social media marketers...

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Posted by on Mar 7, 2011 in Employee Advocacy, Social Media Marketing | 0 comments

Increasing social proficiency to build influence

Developing the Social Influence Plan The foundation of a successful social media marketing engagement strategy is dependent on recruiting the right subject matter experts (SMEs) and each individual’s commitment to participate in sustained on-line engagement for the long term to achieve the program objectives. When building relationships, online or off, each of us is inherently […]

Follow Developing the Social Influence Plan The foundation of a successful social media marketing engagement strategy is dependent on recruiting the right subject...

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