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Posted by on Oct 28, 2013 in Social Business, Social Media Marketing | 1 comment

Alumna Leads IBM’s Internet and Social Business Marketing

Alumna Leads IBM’s Internet and Social Business Marketing

I’m proud to be a Spartan! My college experience was unforgettable and propelled me to pursue my dreams of working in the Marketing & Communication profession. My Alma Mater Michigan State University, ran this nice feature to help promote my book The Most Powerful Brand on Earth: How to Transform Teams, Empower Employees, Integrate Partners and Mobilize […]

Follow I’m proud to be a Spartan! My college experience was unforgettable and propelled me to pursue my dreams of working in the Marketing & Communication...

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Posted by on Oct 20, 2013 in Employee Advocacy, Social Media Marketing | 0 comments

Want to find brand ambassadors? Start with your employees

CMO of Branderati and author of Think Like Zuck, EKaterina Walter explores the emerging employee advocacy movement in this post: Want to find brand ambassadors? Start with your employees where she cites my point of view that “in social media people – not brands – are the channel.” For more on the importance of building trust & credibility, how to support your employees […]

Follow CMO of Branderati and author of Think Like Zuck, EKaterina Walter explores the emerging employee advocacy movement in this post: Want to find brand...

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Posted by on Sep 26, 2013 in Employee Advocacy, Social Media Marketing | 1 comment

Embracing challenge. Pioneering brand marketers pave the way to lead digital & social business at their companies

Greg Gerik @ggerik of 3M moderates a panel of pioneering brand marketers at the 3M Think Tank. Kevin Hunt (General Mills), Susan Emerick (IBM) and Mason Nelder (Verizon) openly discuss core challenges companies face when embracing digital & social. Mason Nelder @MasonNelder cites “Closing the leadership knowledge gap” as a huge challenge and how “It’s on us […]

Follow Greg Gerik @ggerik of 3M moderates a panel of pioneering brand marketers at the 3M Think Tank. Kevin Hunt (General Mills), Susan Emerick (IBM) and Mason...

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Posted by on Sep 26, 2013 in Employee Advocacy, Social Media, Social Media Marketing, Subject Matter Expert (SME) | 0 comments

Customers Trust Expert Social Employees more than any other source

Customers Trust Expert Social Employees more than any other source

Employee Advocacy is getting a lot of hype lately. So what’s the secret to empowering social employees to be engaged in social media to benefit your brand? Here’s a short video from today’s 3M Think TANK, hosted by Greg Gerik where following Brian Solis, I present a few concepts from our new book The Most […]

Follow Employee Advocacy is getting a lot of hype lately. So what’s the secret to empowering social employees to be engaged in social media to benefit your...

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Posted by on Sep 16, 2013 in Employee Advocacy, Social Media Marketing, Subject Matter Expert (SME) | 0 comments

Two Surprising Keys to Build Trust and Drive Sales Through Social Media

In a world where information continues to explode, people still trust people. In fact, research from Edelman and Nielsen continue to show that people are more likely to trust information from an organization’s employee or from someone they perceive to be like themselves, than from an organization’s official communicators, web site or sponsored content. If […]

Follow In a world where information continues to explode, people still trust people. In fact, research from Edelman and Nielsen continue to show that people are...

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