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Posted by on Jun 4, 2013 in Influencers, Social Listening Research, Social Network Analysis | 0 comments

WOMMA’s 2013 Influencer Guidebook

WOMMA’s 2013 Influencer Guidebook

A guest post by Bill Chamberlin WOMMA (The Word of Mouth Marketing Association) has recently announced the publication of it’s 2013 Influencer Guidebook. This Guidebook is an educational resource for marketers to better understand the mechanics and metrics of influencer marketing. I’m excited about this new Guidebook because, I was part of a WOMMA committee that […]

Follow A guest post by Bill Chamberlin WOMMA (The Word of Mouth Marketing Association) has recently announced the publication of it’s 2013 Influencer Guidebook....

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Posted by on Jun 21, 2011 in Social Listening Research, Social Network Analysis | 0 comments

Keyword selection is critical to social research success

Selecting keywords for your social listening research is the most critical first step to harnessing relevant insights. In a world with a billion computers, four billion cell phones and a robust global Internet, there is an overwhelming amount of digital messages being posted online every day. Since most are likely not relevant to the brand […]

Follow Selecting keywords for your social listening research is the most critical first step to harnessing relevant insights. In a world with a billion computers,...

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Posted by on Mar 14, 2011 in Employee Advocacy, Social Media Marketing, Social Network Analysis, Subject Matter Expert (SME) | 0 comments

Targeted social media marketing engagement

Targeted social media marketing engagement

How will you ensure that your social marketing engagement is on target to support your brands marketing priorities? A lot of B2B social media marketers struggle with how to sustain the social engagement of their Subject Matter Experts (SMEs) with the target audience. I’ve done a good amount of work in this area and have […]

Follow How will you ensure that your social marketing engagement is on target to support your brands marketing priorities? A lot of B2B social media marketers...

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Posted by on Feb 8, 2011 in Social Listening Research, Social Media Marketing, Social Network Analysis | 0 comments

Using Social Intelligence to Kick-Start Your Social Marketing Strategy

While social intelligence plays a critical role in developing an effective B2B social marketing strategy, many marketers make the mistake of instead rushing to deploy tactics and experiment with new tools first. Don’t make the mistake of overlooking the importance of gathering social intelligence before you develop your social marketing strategy. The foundation of a […]

Follow While social intelligence plays a critical role in developing an effective B2B social marketing strategy, many marketers make the mistake of instead rushing...

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