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Posted by on May 17, 2016 in Employee Advocacy, Employee Engagement, Social Media Marketing, Subject Matter Expert (SME), Uncategorized | 0 comments

3 Tips for measuring Employee Advocacy program engagement

So much goes into building and sustaining a successful employee advocacy program, yet one of the most commonly overlooked steps is determining how to evaluate and measure the varying degrees of engagement amongst program participants. Without a measurement framework, you will not be able to evaluate against transparent criteria and provide the appropriate level of […]

Follow So much goes into building and sustaining a successful employee advocacy program, yet one of the most commonly overlooked steps is determining how to...

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Posted by on Apr 17, 2016 in Employee Advocacy, Employee Engagement, Social Media Marketing, Subject Matter Expert (SME), Uncategorized | 0 comments

Successful employee advocacy and empowerment begins with a plan

Successful employee empowerment begins with a plan, yet all to often critical planning stages are overlooked, and rushing to execution is the norm. The following 3 critical planning steps are an essential foundation for a successful employee advocacy program: Build a plan that considers: 1. Business alignment 2. Team design 3. Role design Let’s take […]

Follow Successful employee empowerment begins with a plan, yet all to often critical planning stages are overlooked, and rushing to execution is the norm. The...

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Posted by on Feb 16, 2016 in Employee Advocacy, Employee Engagement, Social Media Marketing, Subject Matter Expert (SME), Uncategorized | 0 comments

Why You Should Embrace Helping Your Employees build their brand? (not to mention your company’s!)

Many brands avoid empowering their employees in social media because they do not want to dis-intermediate the marketing team from customers, or they do not want employees creating brand assets that the brand does not own. Some brands fear that employees in social media could damage brand reputation or violate regulations and create liability for […]

Follow Many brands avoid empowering their employees in social media because they do not want to dis-intermediate the marketing team from customers, or they do not...

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Posted by on Jan 18, 2016 in Employee Advocacy, Social Business, Subject Matter Expert (SME) | 0 comments

Employee Advocacy: Program engagement doesn’t imply program success – part 2

As a follow up installment to my last post titled: Employee Advocacy: Program engagement doesn’t imply program success, I hope this follow up installment provides you considerations that will help you better understand why starting from the frame of reference of employees is critical. Considering the vantage point of the employee, why is this so important? […]

Follow As a follow up installment to my last post titled: Employee Advocacy: Program engagement doesn’t imply program success, I hope this follow up installment...

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Posted by on Jan 18, 2016 in Employee Advocacy, Social Business, Subject Matter Expert (SME), Uncategorized | 3 comments

Employee Advocacy: Program engagement doesn’t imply program success – part 1

I’m asked repeatedly, “What’s the secret to driving employee engagement for employee advocacy programs?” The reality is, there is no secret recipe. In this post I’ll share a few thoughts which I hope aide you in evaluating the design of your Employee Advocacy program and help you make the necessary adjustments to drive more employee engagement. To be […]

Follow I’m asked repeatedly, “What’s the secret to driving employee engagement for employee advocacy programs?” The reality is, there is...

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