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Posted by on Sep 16, 2013 in Employee Advocacy, Social Media Marketing, Subject Matter Expert (SME) | 0 comments

Two Surprising Keys to Build Trust and Drive Sales Through Social Media

In a world where information continues to explode, people still trust people. In fact, research from Edelman and Nielsen continue to show that people are more likely to trust information from an organization’s employee or from someone they perceive to be like themselves, than from an organization’s official communicators, web site or sponsored content. If […]

Follow In a world where information continues to explode, people still trust people. In fact, research from Edelman and Nielsen continue to show that people are...

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Posted by on Nov 20, 2012 in Employee Advocacy, Social Media, Subject Matter Expert (SME) | 0 comments

Trusted Experts engaged in social media are 135% more effective at generating leads

Trusted Experts engaged in social media are 135% more effective at generating leads

The Practice of Effective Social Business Program Management Social gives you the ability to connect human beings with one another and ignite conversations around shared topics of interest relevant to your brands priorities. So if you’re thinking about social as just another channel to push content through, think again. As you build your social program, […]

Follow The Practice of Effective Social Business Program Management Social gives you the ability to connect human beings with one another and ignite conversations...

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Posted by on Jul 25, 2012 in Employee Advocacy, Social Business, Subject Matter Expert (SME) | 0 comments

Performance Guru Advocates the Human Side of Social Business

Performance Guru Advocates the Human Side of Social Business

Martin Packer describes himself as an “IBMer, Mainframe Performance Guy and zChampion, who gets to think about lots of other stuff.” And if you’d follow him on Twitter, friend him on Facebook or read his blog, you’d soon realize that characterization fits him to a T. Martin’s involvement with social media began 25 years ago, […]

Follow Martin Packer describes himself as an “IBMer, Mainframe Performance Guy and zChampion, who gets to think about lots of other stuff.” And if you’d...

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Posted by on May 24, 2012 in Employee Advocacy, Social Business, Subject Matter Expert (SME) | 0 comments

Techie Uses IBM developerWorks to Build Social Eminence

Techie Uses IBM developerWorks to Build Social Eminence

Nigel Griffiths eats, drinks and sleeps Power Systems. Around 15 years ago, this IBM performance guru located in the United Kingdom authored a free utility he called nmon (short for Nigel’s Monitor), which can be used to monitor and analyze performance data on AIX and Linux systems. While never officially supported by IBM, the tool […]

Follow Nigel Griffiths eats, drinks and sleeps Power Systems. Around 15 years ago, this IBM performance guru located in the United Kingdom authored a free utility...

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Posted by on May 17, 2012 in Employee Advocacy, Social Business, Subject Matter Expert (SME) | 0 comments

Master Inventor Extols “the Unedited Voice of the Individual”

Master Inventor Extols “the Unedited Voice of the Individual”

This past May, Tony Pearson had a problem. He was visiting with a group of customers in Australia —  nearly 8,000 miles away from his home base at the IBM System Storage Executive Briefing Center in Arizona — and needed to know if the IBM XIV Storage System would work in a particular competitive environment.  […]

Follow This past May, Tony Pearson had a problem. He was visiting with a group of customers in Australia —  nearly 8,000 miles away from his home base at the IBM...

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