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Posted by on Mar 9, 2012 in Employee Advocacy, Social Business, Subject Matter Expert (SME) | 0 comments

“Server Chick” Uses Social Media to Set the Record Straight

“Server Chick” Uses Social Media to Set the Record Straight

Being referred to as a “server chick” on a blog post may not flatter most women, but to my IBM colleague Elisabeth Stahl, it was a sign that she had come into her own in the world of social media. It also affirmed that she was having a growing and positive impact on how people […]

Follow Being referred to as a “server chick” on a blog post may not flatter most women, but to my IBM colleague Elisabeth Stahl, it was a sign that she had come...

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Posted by on Sep 8, 2011 in Employee Advocacy, Social Media, Subject Matter Expert (SME) | 2 comments

Traits of Subject Matter Experts who are successfully sharing their knowledge and expertise through social networking

Over the last few years I’ve been working with colleagues across my company to provide them guidance on becoming more effective with sharing their domain knowledge through social networking and collaboration. Many Subject Matter Experts (SMEs) I’ve worked with often ask me “What characteristics are common amongst those that are the most effective and influential?”  […]

Follow Over the last few years I’ve been working with colleagues across my company to provide them guidance on becoming more effective with sharing their domain...

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Posted by on Mar 14, 2011 in Employee Advocacy, Social Media Marketing, Social Network Analysis, Subject Matter Expert (SME) | 0 comments

Targeted social media marketing engagement

Targeted social media marketing engagement

How will you ensure that your social marketing engagement is on target to support your brands marketing priorities? A lot of B2B social media marketers struggle with how to sustain the social engagement of their Subject Matter Experts (SMEs) with the target audience. I’ve done a good amount of work in this area and have […]

Follow How will you ensure that your social marketing engagement is on target to support your brands marketing priorities? A lot of B2B social media marketers...

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