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Posted by on Jan 18, 2016 in Employee Advocacy, Social Business, Subject Matter Expert (SME), Uncategorized | 3 comments

Employee Advocacy: Program engagement doesn’t imply program success – part 1

I’m asked repeatedly, “What’s the secret to driving employee engagement for employee advocacy programs?” The reality is, there is no secret recipe. In this post I’ll share a few thoughts which I hope aide you in evaluating the design of your Employee Advocacy program and help you make the necessary adjustments to drive more employee engagement. To be […]

Follow I’m asked repeatedly, “What’s the secret to driving employee engagement for employee advocacy programs?” The reality is, there is...

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Posted by on Dec 22, 2015 in Social Business, Social Media, Social Media Marketing, Uncategorized | 3 comments

Remembering Robin Carey, founder of Social Media Today

Remembering Robin Carey, founder of Social Media Today

I had the good fortune to meet Robin several years ago when I began serving on the Social Media Today (SMT) Advisory Board to help her advance engagement with Social Business Leaders and extend the Social Shake Up event programing to feature such leaders. It’s hard to believe what she was able to accomplish in […]

Follow I had the good fortune to meet Robin several years ago when I began serving on the Social Media Today (SMT) Advisory Board to help her advance engagement...

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Posted by on Mar 12, 2015 in Employee Advocacy, Social Media Marketing, Uncategorized | 2 comments

Employee Advocacy Lead Generation: An “always on” marketing channel

Employee Advocacy Lead Generation: An “always on” marketing channel

Nearly all brands struggle to remain competitive and are seeking ways to do more with lower budgets. Lower budgets along with the growing trend that people are more skeptical about messages and content that comes from official brand channels. So, what’s a marketer to do? Sound familiar? Enter your Employee Advocacy program The good news […]

Follow Nearly all brands struggle to remain competitive and are seeking ways to do more with lower budgets. Lower budgets along with the growing trend that people...

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Posted by on Oct 27, 2014 in Employee Advocacy, Social Media Marketing, Subject Matter Expert (SME), Uncategorized | 0 comments

What’s the #1 incentive employees seek from an Employee Advocacy program?

Nearly every event I speak at on Employee Advocacy, I’m asked by business leaders, “What incentives do you find work the best to motivate employees to engage?”

Follow Nearly every event I speak at on Employee Advocacy, I’m asked by business leaders, “What incentives do you find work the best to motivate employees to...

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Posted by on Aug 29, 2014 in Uncategorized | 1 comment

A new beginning: Launching Brands Rising

A new beginning: Launching Brands Rising

We specialize in helping brands build and implement successful employee advocacy programs. We develop program strategy, training curricula, and business intelligence and measurement frameworks. We’re skilled at working with brand leaders no matter what stage of the maturity curve they’re in to deploy employee advocacy programs that drive business value at scale.

Follow There has never been a more a more exciting yet terrifying time in my life. As you may know, I recently made a leap into becoming an Entrepreneur after...

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