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Forrester’s Forum For Marketing Leaders
April 11, 2014 @ 11:50 am - 12:20 pm
Beyond The Campaign: Deliver Real-Time Customer ValueGuest Executive Forum: Employee Advocates: Better Than Advertising
Russ Fradin, CEO/Founder, Dynamic Signal
Tiffany Tuell, Senior Director, Corporate Communications, Hitachi Data Systems
Susan Emerick , Manager of Enterprise Social Strategy & Programs, IBM
Sabrina Stoffregen, Director of the Intel Ambassadors and Corporate Initiative Marketing Strategy, Intel
How can brands maximize the business impact of their marketing to drive more awareness and revenue? Employee advocacy is proving to be more effective in achieving these goals than advertising. By hearing from our customers Intel, IBM and Hitachi Data Systems, attendees will learn about:
The opportunity to tap into employees, influencers, and customers as advocates.
How to overcome the challenges that brands face when starting an employee advocacy program.
The superior results that brands can achieve, including awareness, conversion, and revenue.