Building The Social Brand
Categories Menu

Loading Events

« All Events

  • This event has passed.

Forrester’s Forum For Marketing Leaders

April 11, 2014 @ 11:50 am - 12:20 pm

Screen shot 2014-04-06 at 9.54.27 AM

Beyond The Campaign: Deliver Real-Time Customer ValueGuest Executive Forum: Employee Advocates: Better Than Advertising

Russ Fradin, CEO/Founder, Dynamic Signal

Tiffany Tuell, Senior Director, Corporate Communications, Hitachi Data Systems

Susan Emerick , Manager of Enterprise Social Strategy & Programs, IBM

Sabrina Stoffregen, Director of the Intel Ambassadors and Corporate Initiative Marketing Strategy, Intel

How can brands maximize the business impact of their marketing to drive more awareness and revenue? Employee advocacy is proving to be more effective in achieving these goals than advertising. By hearing from our customers Intel, IBM and Hitachi Data Systems, attendees will learn about:

  • The opportunity to tap into employees, influencers, and customers as advocates.

  • How to overcome the challenges that brands face when starting an employee advocacy program.

  • The superior results that brands can achieve, including awareness, conversion, and revenue.

Details

Date:
April 11, 2014
Time:
11:50 am - 12:20 pm
Website:
http://www.forrester.com/Forresters+Forum+For+Marketing+Leaders/agenda/-/E-EVE6159

Organizer

Website:
http://www.forrester.com

Venue

San Francisco Marriott Marquis
780 Mission Street
San Francisco,
+ Google Map
Website:
http://www.forrester.com/Forresters+Forum+For+Marketing+Leaders/travelinformation/-/E-EVE6159