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IBM | Empowering Employees to Participate in Online Conversations
March 6, 2012 @ 3:00 am - March 9, 2012 @ 3:00 pm
•Susan Emerick, Global Digital & Social Influence Marketing Strategist, IBM
•Bill Chamberlain, Principal Research Analyst, Corporate Marketing & Communications, IBM
•Amy Laine, Market Insights, IBM
•Chris Boudreaux, SVP of Management Consulting, Converseon.
Most businesses are finding it challenging to mobilize employees in social media on behalf of the brand. For years IBM has successfully and consistently enabled thousands of employees to participate in the social media conversation. Learn how IBM designed and maintains an on-going social engagement practice that advances the goals of the business while growing the professional influence of the employee.
You can find School of WOM Decks, Photos, Blogs and much more on the WOMMA School of WOM Wrap Up here
March 6-9, 2011
I will be sharing lessons about enabling internal experts to achieve business outcomes in social media at the iMedia Connection Brand Summit Enabling the Social Workforce session, in collaboration with Chris Boudreaux SVP, Management Consulting, Converseon.