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IBM Smarter Business Event

September 18, 2012 @ 8:00 am - 5:00 pm

September 18, 1012 Copenhagen, Denmark

I am honored to speak at the upcoming IBM Smarter Business Event in Copenhagen, Denmark. This event brings together experts and innovations to help organizations unleash the power of intelligence to make smarter decisions, deliver better business outcomes, and give your organization a head start for the next decade.

WOMMA, Word of Mouth Marketing AssociationWOMM-U, The School of WOMM and Social Studies

Chicago, May 7-9, 2012 at the Radisson Blu Aqua Hotel

The Social Employee’s Impact on B2B Brand Building


WOMM-U 2012: IBM & Digital Influence Group Discuss Employees as Social Media Brand Ambassadors

  • Susan EmerickSocial Business Program Manager, IBM
  • Kevin GreenVice President, Strategy, Digital Influence Group

Attendees of this session will learn why employees’ online behaviors can and should influence a brand’s overall marketing strategy and how leading global B2B organizations like IBM are working to educate and activate their employees to serve as social media brand ambassadors. You’ll gain insights into how this program is impacting the IBM business and how other B2B organizations can develop similar programs to help provide value to key constituents online, increase the quality of interactions across digital customer touchpoints and build brand advocacy.




September 18, 2012
8:00 am - 5:00 pm