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SXSW Interactive 2012
March 12, 2012 @ 8:00 am - 5:00 pm
SocialMedia in the Underground World of B2B
March 12, 2012
Session description: While B2B brands don’t always have the flash and sizzle of consumer brands, social media has the power to drive innovation, sales and success in every industry – consumer and enterprise alike. This session will focus on social media advice and best practices for B2B companies. Hear from some of the world’s leading B2B brands, including two Fortune 100 brands, about leveraging social media as a competitive advantage and engaging with and activating internal and external stakeholders.
Panelists: @SFEmerick (IBM), @JeanetteG (Cisco), @Chanslor (Text100), @sbenzur (NVIDIA), Duane Schulz (Xerox)
Resources:– Twitter hashtags: #sxsw #SMB2B