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Top B2B Marketing Trends of 2013 January 9, 2013 2:00 p.m. Eastern
January 9, 2013 @ 9:00 am - 5:00 pm
Sponsored by: Backbone Media
For B2B marketers, two truths exist … content remains king and measurement is critical. But what trends will be at the top of the list in 2013? Which metrics will be most valuable and informative? Which types of content will attract the most relevant leads? And, most importantly, where should you invest and where should you cut back? Find answers to these questions and more as I and other industry leading panelists unpack what’s hot and what’s not in three areas: content, metrics and measurement.
Live Google+ Hangout video now available for on-demand replay on YouTube