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WOMMA WOM-U 2013: The School of Word of Mouth Marketing

May 21, 2013 @ 3:00 pm - 4:00 pm

WOM-U Large

Influencer Marketing — Put It to Work!

With so much talk about influencers online, in books, and in marketing conversations these days, it can be a challenge to make sense of it all. In this session, I will be joined by the other authors of WOMMA’s Influencer Guidebook (2013) and we’ll put influencer marketing in context and provide an action-packed ‘how to’ session on influencer marketing.

Brands and agencies alike, be prepared to learn how to:

  • Determine which type or types of influencers are right for your organization and objectives.
  • Identify, select, and engage those influencers.
  • Develop, run, and measure an effective influencer program.

Don’t be shy! Come with your hot influencer marketing questions and walk away ready to jump start your organization’s own influence marketing program.


May 21, 2013
3:00 pm - 4:00 pm


Radisson Blu Acqua
Chicago, IL United States