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WOMMA WOM-U 2013: The School of Word of Mouth Marketing
May 21, 2013 @ 3:00 pm - 4:00 pm
Influencer Marketing — Put It to Work!
With so much talk about influencers online, in books, and in marketing conversations these days, it can be a challenge to make sense of it all. In this session, I will be joined by the other authors of WOMMA’s Influencer Guidebook (2013) and we’ll put influencer marketing in context and provide an action-packed ‘how to’ session on influencer marketing.
Brands and agencies alike, be prepared to learn how to:
- Determine which type or types of influencers are right for your organization and objectives.
- Identify, select, and engage those influencers.
- Develop, run, and measure an effective influencer program.
Don’t be shy! Come with your hot influencer marketing questions and walk away ready to jump start your organization’s own influence marketing program.