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At B2B Forum, you'll gain insight from professionals who understand that while every business may face the same choices there's no one right choice that suits every business. You'll learn what new ideas are out there and how to choose the best options for your marketing programs. Plus, you'll learn how to move from decision to implementation to inspired sensation.
Read more: http://www.marketingprofs.com/events/b2b2013/conference#ixzz2aUsoFzkbFind out more »
Beyond The Campaign: Deliver Real-Time Customer ValueGuest Executive Forum: Employee Advocates: Better Than Advertising Russ Fradin, CEO/Founder, Dynamic Signal Tiffany Tuell, Senior Director, Corporate Communications, Hitachi Data Systems Susan Emerick , Manager of Enterprise Social Strategy & Programs, IBM Sabrina Stoffregen, Director of the Intel Ambassadors and Corporate Initiative Marketing Strategy, Intel How can brands maximize the business impact of their marketing to drive more awareness and revenue? Employee advocacy is proving to be more effective in achieving these goals than…Find out more »
Supercharge Your Brand: How Companywide Empowerment Drives Social Media Advocacy With changes in buying behavior, the social media marketing strategy discussion needs to boil over to sales teams as well. Buying decisions are often completed before the buyer engages with a sales representative. This session will discuss ways sales and marketing departments can work together to build a social media marketing strategy that engages buyers throughout the sales cycle.Find out more »
The Wake-Up Call for Social Media Leaders: Tech Trends That Will Transform Your Social Media Strategies I'll be kicking off this event with Joie Healy @JoieHealy, Senior Manager of Social Media Communications at Cisco. We'll share answers to the most elemental question behind all your digital communications: Where is your audience now on their mobile devices and desktops, and where is it going? You’ll get key data and insight into which social platforms and apps are driving changes in content…Find out more »