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Posted by on Jun 4, 2013 in Influencers, Social Listening Research, Social Network Analysis | 0 comments

WOMMA’s 2013 Influencer Guidebook

WOMMA’s 2013 Influencer Guidebook

A guest post by Bill Chamberlin WOMMA (The Word of Mouth Marketing Association) has recently announced the publication of it’s 2013 Influencer Guidebook. This Guidebook is an educational resource for marketers to better understand the mechanics and metrics of influencer marketing. I’m excited about this new Guidebook because, I was part of a WOMMA committee that […]

Follow A guest post by Bill Chamberlin WOMMA (The Word of Mouth Marketing Association) has recently announced the publication of it’s 2013 Influencer Guidebook....

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