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Posted by on Dec 22, 2015 in Social Business, Social Media, Social Media Marketing, Uncategorized | 3 comments

Remembering Robin Carey, founder of Social Media Today

Remembering Robin Carey, founder of Social Media Today

I had the good fortune to meet Robin several years ago when I began serving on the Social Media Today (SMT) Advisory Board to help her advance engagement with Social Business Leaders and extend the Social Shake Up event programing to feature such leaders. It’s hard to believe what she was able to accomplish in […]

Follow I had the good fortune to meet Robin several years ago when I began serving on the Social Media Today (SMT) Advisory Board to help her advance engagement...

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Posted by on Dec 19, 2014 in Employee Advocacy, Social Business | 0 comments

The New CMO: How One of the Most Influential C-Suite Roles is Changing [Webinar on Demand]

Increasingly, CMOs are leading brand building efforts from inside the organization. Expanding critical relationships and change management requirements inside the organization to drive collaboration across multiple business units is new for the CMO.

Follow Yesterday I had the pleasure of discussing the evolving role of the Chief Marketing Officer (CMO) with Sabrina Stoffregen, Corporate Initiatives Marketing...

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Posted by on Nov 21, 2014 in Employee Advocacy, Social Business, Subject Matter Expert (SME) | 1 comment

How IBM Drives ROI Through Employee Advocacy

How IBM Drives ROI Through Employee Advocacy

Today, I had the good fortune of hosting and moderating a webinar How IBM Drives ROI Through Employee Advocacy, featuring my long time IBM colleagues Colleen Burns and Amber Armstrong, who shared several case studies about how the global tech giant is successfully proving ROI through employee advocacy.

Follow Today, I had the good fortune of hosting and moderating a webinar How IBM Drives ROI Through Employee Advocacy, featuring my long time IBM colleagues...

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Posted by on Oct 27, 2014 in Employee Advocacy, Social Media Marketing, Subject Matter Expert (SME), Uncategorized | 0 comments

What’s the #1 incentive employees seek from an Employee Advocacy program?

Nearly every event I speak at on Employee Advocacy, I’m asked by business leaders, “What incentives do you find work the best to motivate employees to engage?”

Follow Nearly every event I speak at on Employee Advocacy, I’m asked by business leaders, “What incentives do you find work the best to motivate employees to...

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