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Posted by on Dec 31, 2013 in Social Business, Social Media, Social Media Marketing | 0 comments

A Retrospective: IBM’s Enterprise Social Strategy

A Retrospective: IBM’s Enterprise Social Strategy

On this day, you’ll see lots of “best/worst of” lists about Social Media and Social Business trends. I’m proud of the pioneering work my team at IBM has led not only in 2013, but for the last 10! That’s right, we’ve been pioneering our leadership position for many years and have made significant progress while […]

Follow On this day, you’ll see lots of “best/worst of” lists about Social Media and Social Business trends. I’m proud of the pioneering work...

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Posted by on Dec 17, 2013 in Social Media, Social Media Marketing | 1 comment

2014 Digital Trends And Predictions From Marketing Thought Leaders

What will 2014 bring and what should organizations and individuals expect from the continued digital revolution? Forbes blogger, EKaterina Walter interviews 26 marketing leaders, who provide their thought-provoking expert opinions. I’m honored to have been included amongst such esteemed colleagues. See full post: 2014 Digital Trends And Predictions From Marketing Thought Leaders

Follow What will 2014 bring and what should organizations and individuals expect from the continued digital revolution? Forbes blogger, EKaterina...

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Posted by on Nov 11, 2013 in Employee Advocacy, Social Media, Subject Matter Expert (SME) | 0 comments

Embracing Brand Identity in the World of Social Media

Embracing Brand Identity in the World of Social Media

Your employees are the stewards of your brand, empower them to share their expertise & knowledge in service of customers. This won’t just happen, cultural change & a system of engagement are necessary to make it a reality. Ethan McCarty shares what we’re doing at IBM to Embrace Brand Identity in the World of Social […]

Follow Your employees are the stewards of your brand, empower them to share their expertise & knowledge in service of customers. This won’t just happen,...

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Posted by on Oct 28, 2013 in Social Business, Social Media Marketing | 1 comment

Alumna Leads IBM’s Internet and Social Business Marketing

Alumna Leads IBM’s Internet and Social Business Marketing

I’m proud to be a Spartan! My college experience was unforgettable and propelled me to pursue my dreams of working in the Marketing & Communication profession. My Alma Mater Michigan State University, ran this nice feature to help promote my book The Most Powerful Brand on Earth: How to Transform Teams, Empower Employees, Integrate Partners and Mobilize […]

Follow I’m proud to be a Spartan! My college experience was unforgettable and propelled me to pursue my dreams of working in the Marketing & Communication...

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