Building The Social Brand
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Posted by on Jul 23, 2013 in Employee Advocacy, Social Business | 0 comments

Social Workforce Enablement System Components

Social Workforce Enablement System Components

What support do your employees and partners need to effectively engage in social to represent your brand? I’m a passionate believer that sharing knowledge & expertise is a key driver of effective social engagement and it is imperative when establishing personal & brand reputation. Our CEO Ginni Rometty, recently said it like this:  “In a […]

Follow What support do your employees and partners need to effectively engage in social to represent your brand? I’m a passionate believer that sharing...

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Posted by on Feb 26, 2013 in Employee Advocacy, Social Business, Social Media Measurement | 0 comments

Effective Social Business Management

Social is not just another way to push content, it gives you the ability to connect human beings with one another and ignite conversations around topics of interest relevant to your social business initiative. At IBM, the Social Business Manager collaborates closely with the Marketing Segment Manager to provide oversight for all aspects of a […]

Follow Social is not just another way to push content, it gives you the ability to connect human beings with one another and ignite conversations around topics of...

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Posted by on Feb 7, 2013 in Social Business, Social Media Marketing | 0 comments

Are marketing departments prepared for big data?

Are marketing departments prepared for big data?

I recently shared my thoughts on how marketing professionals are generally ill-prepared for leveraging the opportunities available for using data and analytics tools to gain deeper insights into customer behaviors and market trends. Here’s an excerpt from that discussion where I explain how B2B marketing leaders need to move beyond simply consuming data to using […]

Follow I recently shared my thoughts on how marketing professionals are generally ill-prepared for leveraging the opportunities available for using data and...

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Posted by on Nov 20, 2012 in Employee Advocacy, Social Media, Subject Matter Expert (SME) | 0 comments

Trusted Experts engaged in social media are 135% more effective at generating leads

Trusted Experts engaged in social media are 135% more effective at generating leads

The Practice of Effective Social Business Program Management Social gives you the ability to connect human beings with one another and ignite conversations around shared topics of interest relevant to your brands priorities. So if you’re thinking about social as just another channel to push content through, think again. As you build your social program, […]

Follow The Practice of Effective Social Business Program Management Social gives you the ability to connect human beings with one another and ignite conversations...

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