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Posted by on Nov 11, 2013 in Employee Advocacy, Social Media, Subject Matter Expert (SME) | 0 comments

Embracing Brand Identity in the World of Social Media

Embracing Brand Identity in the World of Social Media

Your employees are the stewards of your brand, empower them to share their expertise & knowledge in service of customers. This won’t just happen, cultural change & a system of engagement are necessary to make it a reality. Ethan McCarty shares what we’re doing at IBM to Embrace Brand Identity in the World of Social […]

Follow Your employees are the stewards of your brand, empower them to share their expertise & knowledge in service of customers. This won’t just happen,...

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Posted by on Oct 20, 2013 in Employee Advocacy, Social Media Marketing | 0 comments

Want to find brand ambassadors? Start with your employees

CMO of Branderati and author of Think Like Zuck, EKaterina Walter explores the emerging employee advocacy movement in this post: Want to find brand ambassadors? Start with your employees where she cites my point of view that “in social media people – not brands – are the channel.” For more on the importance of building trust & credibility, how to support your employees […]

Follow CMO of Branderati and author of Think Like Zuck, EKaterina Walter explores the emerging employee advocacy movement in this post: Want to find brand...

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Posted by on Oct 11, 2013 in Employee Advocacy, Social Media Measurement |

Work your core: Proven principals to drive Employee Advocacy results

This post provides a whole new meaning of “working your core”. These concepts will help you strengthen the results which your employees can drive by creating advocacy for your brand. The target zone: Start small, be specific, choose wisely Just like in a core body workout, seeing incremental results for the time and effort you […]

Follow This post provides a whole new meaning of “working your core”. These concepts will help you strengthen the results which your employees can drive...

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Posted by on Sep 26, 2013 in Employee Advocacy, Social Media, Social Media Marketing, Subject Matter Expert (SME) | 0 comments

Customers Trust Expert Social Employees more than any other source

Customers Trust Expert Social Employees more than any other source

Employee Advocacy is getting a lot of hype lately. So what’s the secret to empowering social employees to be engaged in social media to benefit your brand? Here’s a short video from today’s 3M Think TANK, hosted by Greg Gerik where following Brian Solis, I present a few concepts from our new book The Most […]

Follow Employee Advocacy is getting a lot of hype lately. So what’s the secret to empowering social employees to be engaged in social media to benefit your...

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