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Posted by on Sep 8, 2011 in Employee Advocacy, Social Media, Subject Matter Expert (SME) | 2 comments

Traits of Subject Matter Experts who are successfully sharing their knowledge and expertise through social networking

Over the last few years I’ve been working with colleagues across my company to provide them guidance on becoming more effective with sharing their domain knowledge through social networking and collaboration. Many Subject Matter Experts (SMEs) I’ve worked with often ask me “What characteristics are common amongst those that are the most effective and influential?”  […]

Follow Over the last few years I’ve been working with colleagues across my company to provide them guidance on becoming more effective with sharing their domain...

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Posted by on Jun 21, 2011 in Social Listening Research, Social Network Analysis | 0 comments

Keyword selection is critical to social research success

Selecting keywords for your social listening research is the most critical first step to harnessing relevant insights. In a world with a billion computers, four billion cell phones and a robust global Internet, there is an overwhelming amount of digital messages being posted online every day. Since most are likely not relevant to the brand […]

Follow Selecting keywords for your social listening research is the most critical first step to harnessing relevant insights. In a world with a billion computers,...

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Posted by on May 9, 2011 in Social Business | 0 comments

Social Business Transformation

We’re on the cusp of a major shift in business transformation; the interest in companies wanting to adopt social business is on the rise. As businesses seek ways to best leverage social computing it’s imperative to consider traditional business model norms that will prevent progress for your brand. IBM sees social business and the move […]

Follow We’re on the cusp of a major shift in business transformation; the interest in companies wanting to adopt social business is on the rise. As businesses...

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Posted by on Mar 14, 2011 in Employee Advocacy, Social Media Marketing, Social Network Analysis, Subject Matter Expert (SME) | 0 comments

Targeted social media marketing engagement

Targeted social media marketing engagement

How will you ensure that your social marketing engagement is on target to support your brands marketing priorities? A lot of B2B social media marketers struggle with how to sustain the social engagement of their Subject Matter Experts (SMEs) with the target audience. I’ve done a good amount of work in this area and have […]

Follow How will you ensure that your social marketing engagement is on target to support your brands marketing priorities? A lot of B2B social media marketers...

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