Building The Social Brand
Categories Menu

Posted by on Dec 17, 2013 in Social Media, Social Media Marketing | 1 comment

2014 Digital Trends And Predictions From Marketing Thought Leaders

What will 2014 bring and what should organizations and individuals expect from the continued digital revolution? Forbes blogger, EKaterina Walter interviews 26 marketing leaders, who provide their thought-provoking expert opinions. I’m honored to have been included amongst such esteemed colleagues. See full post: 2014 Digital Trends And Predictions From Marketing Thought Leaders

Follow What will 2014 bring and what should organizations and individuals expect from the continued digital revolution? Forbes blogger, EKaterina...

Read More

Posted by on Mar 16, 2012 in Social Business, Social Media | 0 comments

SocialMedia in the Underground World of B2B

SocialMedia in the Underground World of B2B

I just returned from SXSW Interactive, it was my first experience attending this event and I was thrilled be a part of it. If you’ve heard from others that it has to be experienced to be understood, it’s true – I’ve never seen anything like it. There was an incredible vibe from the massive amount […]

Follow I just returned from SXSW Interactive, it was my first experience attending this event and I was thrilled be a part of it. If you’ve heard from others...

Read More

Posted by on Mar 7, 2011 in Employee Advocacy, Social Media Marketing | 0 comments

Increasing social proficiency to build influence

Developing the Social Influence Plan The foundation of a successful social media marketing engagement strategy is dependent on recruiting the right subject matter experts (SMEs) and each individual’s commitment to participate in sustained on-line engagement for the long term to achieve the program objectives. When building relationships, online or off, each of us is inherently […]

Follow Developing the Social Influence Plan The foundation of a successful social media marketing engagement strategy is dependent on recruiting the right subject...

Read More

Posted by on Feb 8, 2011 in Social Listening Research, Social Media Marketing, Social Network Analysis | 0 comments

Using Social Intelligence to Kick-Start Your Social Marketing Strategy

While social intelligence plays a critical role in developing an effective B2B social marketing strategy, many marketers make the mistake of instead rushing to deploy tactics and experiment with new tools first. Don’t make the mistake of overlooking the importance of gathering social intelligence before you develop your social marketing strategy. The foundation of a […]

Follow While social intelligence plays a critical role in developing an effective B2B social marketing strategy, many marketers make the mistake of instead rushing...

Read More