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Posted by on Aug 20, 2014 in Employee Advocacy, Social Business, Uncategorized | 0 comments

Employee Advocacy Is a Game Changer: Are You Ready?

Employee Advocacy Is a Game Changer: Are You Ready?

Building a solid business case for a large transformation program like Employee Advocacy, is a game changer. You’ll either get support or your execs. will move on to the next request in their long que. Are you prepared to demonstrate the cost to value ratio? Do you know what motivates the key stakeholders you’re going […]

Follow Building a solid business case for a large transformation program like Employee Advocacy, is a game changer. You’ll either get support or your execs....

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Posted by on Aug 14, 2014 in Employee Advocacy, Influencers, Social Business | 0 comments

The Role of Online Influence in Employee Advocacy Programs

The Role of Online Influence in Employee Advocacy Programs

Recently I had the chance to discuss online influence and what 3M’s has done to power employee advocacy experts to engage in the digital world. Greg Gerik who led 3M’s eTransformation team globally since its inception, shares some ideas on how employee advocates are encouraged to build their online influence, benefiting the company and it’s customers.

Follow Recently I had the chance to discuss online influence and what 3M’s has done to power employee advocacy experts to engage in the digital world. Greg Gerik...

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Posted by on Feb 18, 2014 in Employee Advocacy, Social Business, Social Media Marketing, Subject Matter Expert (SME) | 1 comment

This isn’t Margaritaville. You can lose the parrot head, my friend.

This isn’t Margaritaville. You can lose the parrot head, my friend.

What’s the most common Employee Advocacy mistake brands make? Many brands have given their employees permission to use social media, published a social media policy, and offered training on the use of social venues. But that level of support leaves a lot of potential value on the table. Many brands avoid empowering their employees in social […]

Follow What’s the most common Employee Advocacy mistake brands make? Many brands have given their employees permission to use social media, published a...

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Posted by on Dec 31, 2013 in Social Business, Social Media, Social Media Marketing | 0 comments

A Retrospective: IBM’s Enterprise Social Strategy

A Retrospective: IBM’s Enterprise Social Strategy

On this day, you’ll see lots of “best/worst of” lists about Social Media and Social Business trends. I’m proud of the pioneering work my team at IBM has led not only in 2013, but for the last 10! That’s right, we’ve been pioneering our leadership position for many years and have made significant progress while […]

Follow On this day, you’ll see lots of “best/worst of” lists about Social Media and Social Business trends. I’m proud of the pioneering work...

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