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Posted by on Feb 7, 2013 in Social Business, Social Media Marketing | 0 comments

Are marketing departments prepared for big data?

Are marketing departments prepared for big data?

I recently shared my thoughts on how marketing professionals are generally ill-prepared for leveraging the opportunities available for using data and analytics tools to gain deeper insights into customer behaviors and market trends. Here’s an excerpt from that discussion where I explain how B2B marketing leaders need to move beyond simply consuming data to using […]

Follow I recently shared my thoughts on how marketing professionals are generally ill-prepared for leveraging the opportunities available for using data and...

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Posted by on Dec 31, 2012 in Social Media Marketing | 0 comments

How to end a client relationship

How to end a client relationship

This post is especially important for agency partners who are striving to build and maintain business with a client.  It’s written from my vantage point as the “client”, and summarizes my thoughts on ways to successfully end a client relationship, obviously a list of “what not to do”. Certainly each should be avoided if you […]

Follow This post is especially important for agency partners who are striving to build and maintain business with a client.  It’s written from my vantage...

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Posted by on Nov 20, 2012 in Employee Advocacy, Social Media, Subject Matter Expert (SME) | 0 comments

Trusted Experts engaged in social media are 135% more effective at generating leads

Trusted Experts engaged in social media are 135% more effective at generating leads

The Practice of Effective Social Business Program Management Social gives you the ability to connect human beings with one another and ignite conversations around shared topics of interest relevant to your brands priorities. So if you’re thinking about social as just another channel to push content through, think again. As you build your social program, […]

Follow The Practice of Effective Social Business Program Management Social gives you the ability to connect human beings with one another and ignite conversations...

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Posted by on Sep 17, 2012 in Employee Advocacy, Social Business | 0 comments

Building the IBM Brand in the Social Sphere

Building the IBM Brand in the Social Sphere

I’ve traveled to Copenhagen, Denmark to speak at the IBM Smarter Business Event. This is my first time here and it’s an amazing vibrant city, full of old world charm and tourists from around the globe. I was lucky enough to have some time when I first arrived to tour a bit and take some […]

Follow I’ve traveled to Copenhagen, Denmark to speak at the IBM Smarter Business Event. This is my first time here and it’s an amazing vibrant city, full of old...

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