Building The Social Brand
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Posted by on Sep 8, 2011 in Employee Advocacy, Social Media, Subject Matter Expert (SME) | 2 comments

Traits of Subject Matter Experts who are successfully sharing their knowledge and expertise through social networking

Over the last few years I’ve been working with colleagues across my company to provide them guidance on becoming more effective with sharing their domain knowledge through social networking and collaboration. Many Subject Matter Experts (SMEs) I’ve worked with often ask me “What characteristics are common amongst those that are the most effective and influential?”  […]

Follow Over the last few years I’ve been working with colleagues across my company to provide them guidance on becoming more effective with sharing their domain...

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Posted by on Aug 14, 2011 in Social Media Marketing | 0 comments

Defining your social strategy

As you begin planning your social strategy, it’s important to do so with a focus on customer relevance. You should learn how your target audience is currently using social media, how they’re engaging, what their general preferences are and where they’re participating most often. Looking at a combination of these factors will help you ascertain […]

Follow As you begin planning your social strategy, it’s important to do so with a focus on customer relevance. You should learn how your target audience is...

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Posted by on Mar 14, 2011 in Employee Advocacy, Social Media Marketing, Social Network Analysis, Subject Matter Expert (SME) | 0 comments

Targeted social media marketing engagement

Targeted social media marketing engagement

How will you ensure that your social marketing engagement is on target to support your brands marketing priorities? A lot of B2B social media marketers struggle with how to sustain the social engagement of their Subject Matter Experts (SMEs) with the target audience. I’ve done a good amount of work in this area and have […]

Follow How will you ensure that your social marketing engagement is on target to support your brands marketing priorities? A lot of B2B social media marketers...

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Posted by on Feb 15, 2011 in Employee Advocacy, Social Listening Research, Social Media Marketing | 0 comments

What role does social intelligence play in empowering a social workforce?

A solid social media marketing strategy focuses employee interactions on concrete outcomes that enhance their social presence, project their expertise, stimulate innovation, and deliver business value. To ensure that employees are focusing their interactions where they will drive business outcomes, it is important to provide them enablement support. Be sure that workforce enablement is a […]

Follow A solid social media marketing strategy focuses employee interactions on concrete outcomes that enhance their social presence, project their expertise,...

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