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Posted by on Dec 31, 2013 in Social Business, Social Media, Social Media Marketing | 0 comments

A Retrospective: IBM’s Enterprise Social Strategy

A Retrospective: IBM’s Enterprise Social Strategy

On this day, you’ll see lots of “best/worst of” lists about Social Media and Social Business trends. I’m proud of the pioneering work my team at IBM has led not only in 2013, but for the last 10! That’s right, we’ve been pioneering our leadership position for many years and have made significant progress while […]

Follow On this day, you’ll see lots of “best/worst of” lists about Social Media and Social Business trends. I’m proud of the pioneering work...

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Posted by on Dec 17, 2013 in Social Media, Social Media Marketing | 1 comment

2014 Digital Trends And Predictions From Marketing Thought Leaders

What will 2014 bring and what should organizations and individuals expect from the continued digital revolution? Forbes blogger, EKaterina Walter interviews 26 marketing leaders, who provide their thought-provoking expert opinions. I’m honored to have been included amongst such esteemed colleagues. See full post: 2014 Digital Trends And Predictions From Marketing Thought Leaders

Follow What will 2014 bring and what should organizations and individuals expect from the continued digital revolution? Forbes blogger, EKaterina...

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Posted by on Sep 26, 2013 in Employee Advocacy, Social Media, Social Media Marketing, Subject Matter Expert (SME) | 0 comments

Customers Trust Expert Social Employees more than any other source

Customers Trust Expert Social Employees more than any other source

Employee Advocacy is getting a lot of hype lately. So what’s the secret to empowering social employees to be engaged in social media to benefit your brand? Here’s a short video from today’s 3M Think TANK, hosted by Greg Gerik where following Brian Solis, I present a few concepts from our new book The Most […]

Follow Employee Advocacy is getting a lot of hype lately. So what’s the secret to empowering social employees to be engaged in social media to benefit your...

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Posted by on Jun 18, 2013 in Blog, Employee Advocacy, Social Business, Social Media | 0 comments

Show me. Guide me. Let me.

Show me. Guide me. Let me.

An approach to building a training curriculum to improve employee engagement through social media.  Over the course of the last year, I’ve worked with our internal communications & training specialists to lead the develop of an education curriculum to advance employee skills in the area of external social media engagement to benefit our customers and […]

Follow An approach to building a training curriculum to improve employee engagement through social media.  Over the course of the last year, I’ve worked with...

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