Building The Social Brand
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Posted by on Mar 14, 2011 in Employee Advocacy, Social Media Marketing, Social Network Analysis, Subject Matter Expert (SME) | 0 comments

Targeted social media marketing engagement

Targeted social media marketing engagement

How will you ensure that your social marketing engagement is on target to support your brands marketing priorities? A lot of B2B social media marketers struggle with how to sustain the social engagement of their Subject Matter Experts (SMEs) with the target audience. I’ve done a good amount of work in this area and have […]

Follow How will you ensure that your social marketing engagement is on target to support your brands marketing priorities? A lot of B2B social media marketers...

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Posted by on Mar 7, 2011 in Employee Advocacy, Social Media Marketing | 0 comments

Increasing social proficiency to build influence

Developing the Social Influence Plan The foundation of a successful social media marketing engagement strategy is dependent on recruiting the right subject matter experts (SMEs) and each individual’s commitment to participate in sustained on-line engagement for the long term to achieve the program objectives. When building relationships, online or off, each of us is inherently […]

Follow Developing the Social Influence Plan The foundation of a successful social media marketing engagement strategy is dependent on recruiting the right subject...

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Posted by on Feb 8, 2011 in Social Listening Research, Social Media Marketing, Social Network Analysis | 0 comments

Using Social Intelligence to Kick-Start Your Social Marketing Strategy

While social intelligence plays a critical role in developing an effective B2B social marketing strategy, many marketers make the mistake of instead rushing to deploy tactics and experiment with new tools first. Don’t make the mistake of overlooking the importance of gathering social intelligence before you develop your social marketing strategy. The foundation of a […]

Follow While social intelligence plays a critical role in developing an effective B2B social marketing strategy, many marketers make the mistake of instead rushing...

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