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Posted by on Aug 25, 2014 in Employee Advocacy, Social Business, Social Media Marketing, Uncategorized | 0 comments

How to unleash a brand’s most valuable resource, employee advocacy

How to unleash a brand’s most valuable resource, employee advocacy

I had the pleasure of sharing my experience of co-authoring a book about building a successful employee advocacy program, The Most Powerful Brand on Earth, on Bryan Kramer’s popular podcast series ~ “From an Author’s Point of View”.

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In addition to sharing my journey as a first time author, we discussed the book content, which is based on my experience building and implementing a successful employee advocacy program at IBM and that of many others who’ve led brand reputation initiatives and employee advocacy programs at global companies. It provides a full roadmap on how to unleash a brand’s most valuable resource, engaged employees, who build credibility through sharing their knowledge in social media and becoming employee advocates.

I hope these insights will inspire you to invest in building earned relationships that last. Listen

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