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Posted by on Oct 20, 2013 in Employee Advocacy, Social Media Marketing | 0 comments

Want to find brand ambassadors? Start with your employees

CMO of Branderati and author of Think Like ZuckEKaterina Walter explores the emerging employee advocacy movement in this post: Want to find brand ambassadors? Start with your employees where she cites my point of view that “in social media people – not brands – are the channel.” For more on the importance of building trust & credibility, how to support your employees to engage and drive brand advocacy, and how not to treat social media as just another channel, reference:  The Most Powerful Brand on Earth

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