About Susan
A globally recognized business and marketing innovator, Susan has been building digital and social brands since the launch of the internet. Industry leaders describe her as “a pioneering change agent who understands the power of data-driven decision making.”
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Full Bio
A globally recognized business and marketing innovator, Susan Emerick harnesses the power of insights to develop action oriented marketing strategies that fuel growth. Since the inception of the internet, Susan has been successfully building brands online while navigating the complex convergence of digital and social media. Industry leaders describe her as “a pioneering change agent who understands the power of data-driven decision making.”
Susan has experienced how dramatically the marketing profession has changed first hand through her experience on the front lines of developing emerging internet marketing technologies, marketing automation, leading digital transformation and customer experience initiatives. She has pioneered brand relationship marketing, social media and digital marketing strategies for Fortune 500 brands such as Comerica, IBM, Interpublic Group, Johnson & Johnson, PVH, Tech Data and more.
Susan is committed to advancing the marketing communication professions by sharing her expertise through writing, speaking, teaching, and motivating aspiring professionals to build their skills to meet the demands of the rapidly evolving digital marketing practice. Susan has been recognized as one of the top 25 Internet Marketing Leaders and Innovators by iMedia, an annual list of cutting-edge creative professionals, strategists, and technology innovators. Susan was recognized within the top 25 Women That Rocked Social Media in 2013 by TopRank and in 2015 she was honored to be included as one of the top 50 Influential Women in Digital Marketing. Her thought leadership has been featured in Brand Innovators, Bright Talk, CMS Newswire, Forbes, Forrester, iMedia, PR News, Social Media.org, Social Media Today, WOMMA.org and others.
Susan bridges academics and business through her academic affiliations and industry association board service. Susan serves as an Adjunct Professor at West Virginia University, Reed School of Media, guest lecturer at Carnegie Mellon University and Eastern Michigan University and a founding member of the Customer Experience Professionals of Michigan – CXofM at Michigan State University. Susan has advised various marketing industry association boards including MarketingProfs, Women in Digital – Detroit Together, Social Media Association of Michigan, Social Media Today and the Word of Mouth Marketing Association.
Emerick earned her Master of Science in Marketing Research from Michigan State University, Broad College of Business and a Bachelor’s Degree in Advertising from Michigan State University, College of Communications Arts & Sciences. A full list of professional accomplishments, publications and industry awards can be found on LinkedIn. Follow Susan on Twitter: @sfemerick.
During her “off the grid” time, Susan enjoys spending time with her family, climbing the dunes of Lake Michigan and boating on the Great Lakes.
Affiliations
“I first learned about Susan when I purchased her book “The Most Powerful Brand on Earth” and even several years later, with the marketing landscape change at warp speed, her wisdom endures. I check back to this book periodically and it is always relevant. Thank you again for the meaningful work you do!”
“Susan has deep expertise in social -- witness her excellent book, "The Most Powerful Brand on Earth." But more importantly, Susan has an eye for talent, and sixth sense for determining the right amount of process for a project and a level of diligence and stick-to-it-ness that I can only attribute to a deeply rooted Midwestern work ethic. What's more, she is one of the most adept collaborators I have ever known.”
“It's always a pleasure to work with Susan. She brings a great point of view based on her vast experience, and is a valuable thought leader.”
“I've had the pleasure of working with Susan on numerous occasions and have always been impressed with her clarity of thought and deep insight into the area of social media. I have found her a voice of reason in a space so often lacking substance.”
