Going #Rogue: Losing Control of Your Social Media
Social media plays an important role in global public relations strategies. As quickly as social media can build a global brand, it can tear one down at the hands of… Read More »
Articles
Diva Tech Talk Episode #44: Susan Emerick, All you need is within you!
I was honored to be interviewed by Kathleen Norton-Shock @katensch, one of the founders of Diva Tech Talk a specialized podcast that highlights women doing wonderful things in the technology arena. This series… Read More »
Artificial Intelligence Implications for Marketing
I had the pleasure of presenting at the Direct Marketing Association of Detroit’s (DMAD) “Fast Forward” Spring conference. It was a great homecoming, as the DMAD was a critical association… Read More »
3 Tips for measuring Employee Advocacy program engagement
So much goes into building and sustaining a successful employee advocacy program, yet one of the most commonly overlooked steps is determining how to evaluate and measure the varying degrees… Read More »
Successful employee advocacy and empowerment begins with a plan
Successful employee empowerment begins with a plan, yet all to often critical planning stages are overlooked, and rushing to execution is the norm. The following 3 critical planning steps are… Read More »
Social Media Engagement forces HR to update job roles and skill requirements
The Human Resources department, in most organizations, is getting a dose of reality as they come to terms with employees having their own personal brand — forcing them to rethink… Read More »
Why You Should Embrace Helping Your Employees build their brand? (not to mention your company’s!)
Many brands avoid empowering their employees in social media because they do not want to dis-intermediate the marketing team from customers, or they do not want employees creating brand assets… Read More »
The Smart Sceptic’s Guide to Social Media in Organisations
Meet Yekemi Otaru, the Author of The Smart Sceptic’s Guide to Social Media in Oganisations
Employee Advocacy: Program engagement doesn’t imply program success – part 2
As a follow up installment to my last post titled: Employee Advocacy: Program engagement doesn’t imply program success, I hope this follow up installment provides you considerations that will help you… Read More »
Employee Advocacy: Program engagement doesn’t imply program success – part 1
I’m asked repeatedly, “What’s the secret to driving employee engagement for employee advocacy programs?” The reality is, there is no secret recipe. In this post I’ll share a few thoughts which I… Read More »
Remembering Robin Carey, founder of Social Media Today
I had the good fortune to meet Robin several years ago when I began serving on the Social Media Today (SMT) Advisory Board to help her advance engagement with Social… Read More »
How to choose a Employee Advocacy software technology partner
Employee advocacy is becoming a mega trend. So much so, there are now over 30+ technology platform providers in the space within the last 2 years alone. If you’re considering… Read More »
Employee Advocacy Lead Generation: An “always on” marketing channel
Nearly all brands struggle to remain competitive and are seeking ways to do more with lower budgets. Lower budgets along with the growing trend that people are more skeptical about… Read More »
The New CMO: How One of the Most Influential C-Suite Roles is Changing [Webinar on Demand]
Increasingly, CMOs are leading brand building efforts from inside the organization. Expanding critical relationships and change management requirements inside the organization to drive collaboration across multiple business units is new for the CMO.
