Social media plays an important role in global public relations strategies. As quickly as social media can build a global brand, it can tear one down at the hands of malicious insiders or hackers. Recently we have seen an increase in the proliferation of “rogue” social accounts across the social sphere. Attacks like these are… Read More »
I was honored to be interviewed by Kathleen Norton-Shock @katensch, one of the founders of Diva Tech Talk a specialized podcast that highlights women doing wonderful things in the technology arena. This series was created to inform and inspire women of all ages to succeed in professional and life missions that are technology-driven. I hope my episode lives… Read More »
I had the pleasure of presenting at the Direct Marketing Association of Detroit’s (DMAD) “Fast Forward” Spring conference. It was a great homecoming, as the DMAD was a critical association early on in my Direct Marketing aspect of my career. I was glad to be back and continuing the longstanding tradition of advancing the data… Read More »
So much goes into building and sustaining a successful employee advocacy program, yet one of the most commonly overlooked steps is determining how to evaluate and measure the varying degrees of engagement amongst program participants. Without a measurement framework, you will not be able to evaluate against transparent criteria and provide the appropriate level of… Read More »
Successful employee empowerment begins with a plan, yet all to often critical planning stages are overlooked, and rushing to execution is the norm. The following 3 critical planning steps are an essential foundation for a successful employee advocacy program: Build a plan that considers: 1. Business alignment 2. Team design 3. Role design Let’s take… Read More »
The Human Resources department, in most organizations, is getting a dose of reality as they come to terms with employees having their own personal brand — forcing them to rethink job role definitions and skill requirements. Long gone are the days that social media responsibility is limited to the social media team that administers branded… Read More »
Many brands avoid empowering their employees in social media because they do not want to dis-intermediate the marketing team from customers, or they do not want employees creating brand assets that the brand does not own. Some brands fear that employees in social media could damage brand reputation or violate regulations and create liability for… Read More »
Meet Yekemi Otaru, the Author of The Smart Sceptic’s Guide to Social Media in Oganisations
As a follow up installment to my last post titled: Employee Advocacy: Program engagement doesn’t imply program success, I hope this follow up installment provides you considerations that will help you better understand why starting from the frame of reference of employees is critical. Considering the vantage point of the employee, why is this so important?… Read More »
I’m asked repeatedly, “What’s the secret to driving employee engagement for employee advocacy programs?” The reality is, there is no secret recipe. In this post I’ll share a few thoughts which I hope aide you in evaluating the design of your Employee Advocacy program and help you make the necessary adjustments to drive more employee engagement. To be… Read More »
I had the good fortune to meet Robin several years ago when I began serving on the Social Media Today (SMT) Advisory Board to help her advance engagement with Social Business Leaders and extend the Social Shake Up event programing to feature such leaders. It’s hard to believe what she was able to accomplish in… Read More »
Employee advocacy is becoming a mega trend. So much so, there are now over 30+ technology platform providers in the space within the last 2 years alone. If you’re considering evaluating employee advocacy software technology to support your employee advocacy program, this post is for you! The most important first step has nothing to do… Read More »
Nearly all brands struggle to remain competitive and are seeking ways to do more with lower budgets. Lower budgets along with the growing trend that people are more skeptical about messages and content that comes from official brand channels. So, what’s a marketer to do? Sound familiar? Enter your Employee Advocacy program The good news… Read More »
Increasingly, CMOs are leading brand building efforts from inside the organization. Expanding critical relationships and change management requirements inside the organization to drive collaboration across multiple business units is new for the CMO.
