Today, I had the good fortune of hosting and moderating a webinar How IBM Drives ROI Through Employee Advocacy, featuring my long time IBM colleagues Colleen Burns and Amber Armstrong, who shared several case studies about how the global tech giant is successfully proving ROI through employee advocacy.
Nearly every event I speak at on Employee Advocacy, I’m asked by business leaders, “What incentives do you find work the best to motivate employees to engage?”
Sprinklr, the leading independent end-to-end social relationship infrastructure, announces the acquisition of BRANDERATI, the industry’s foremost platform for employee advocacy and influencer marketing. I had the opportunity to discuss the details of the acquisition with my long time friend and colleague Ekaterina Walter @Ekaterina, who’s been a pioneer of influencer engagement and advocacy for… Read More »
We specialize in helping brands build and implement successful employee advocacy programs. We develop program strategy, training curricula, and business intelligence and measurement frameworks. We’re skilled at working with brand leaders no matter what stage of the maturity curve they’re in to deploy employee advocacy programs that drive business value at scale.
I had the pleasure of sharing my experience of co-authoring a book about building a successful employee advocacy program with Bryan Kramer, founder of PureMatter
Building a solid business case for a large transformation program like Employee Advocacy, is a game changer. You’ll either get support or your execs. will move on to the next request in their long que. Are you prepared to demonstrate the cost to value ratio? Do you know what motivates the key stakeholders you’re going… Read More »
At the 2014 Employee Advocacy Summit in Atlanta this September, Liz Bullock will share lessons on training and making use of insights from data from her experience leading Dell’s employee advocacy program for 3 years. Below is a short interview I did with her at SXSW last Spring, where Liz shares valuable tips on how training and… Read More »
Recently I had the chance to discuss online influence and what 3M’s has done to power employee advocacy experts to engage in the digital world. Greg Gerik who led 3M’s eTransformation team globally since its inception, shares some ideas on how employee advocates are encouraged to build their online influence, benefiting the company and it’s customers.
As author Emily Giffin once said, “Everyone wants to belong, or be a part of something bigger than themselves, but it’s important to follow your heart and be true to yourself in the process.” This quote perfectly sums up what employee advocacy is all about: empowering employees to promote their company’s message on social media… Read More »
Dear Friends and Colleagues, Today is my last day with IBM. It is with deep gratitude that I reflect on my 18 years of service. Over these years, I’ve had the opportunity to work with you! The people across the globe who make IBM a great company. During this time I’ve personally learned, lived by… Read More »
Is collaboration critical to your team’s success? Do you work in a globally matrixed environment? How do you foster the kind of open communication on your team that encourages information sharing, learning, partnering on projects, breakthrough thinking? There are so many benefits to open collaboration in a social business. If your leadership is struggling to… Read More »
As Employee Advocacy grows into a new mega-trend for brands, business leaders across industries want to know how it will create value and how to best execute within their brand, while ensuring ROI and compliance. To help today’s marketers navigate the complexity of building, scaling and driving performance through Employee Advocacy programs, Chris Boudreaux and Susan Emerick created the Employee Advocacy Summit, in collaboration with Social Media Today.
A social business drives employee engagement across the social web. Social media has changed the way people connect, interact and form relationships. We now have the ability to easily share our opinions and engage in dialogue with knowledgeable network connections, anytime of day, anywhere in the world. In a social business, value in social media is dependent upon the people who share and tell your company story.
What’s the most common Employee Advocacy mistake brands make? Many brands have given their employees permission to use social media, published a social media policy, and offered training on the use of social venues. But that level of support leaves a lot of potential value on the table. Many brands avoid empowering their employees in social… Read More »
